Getting a ‘Trustful’ Business Boost with Proper Advertising


Sometimes it’s the simple things that make a difference. Researchers found that including 10 words at the end of an advertisement can help a company’s perception with its customers.

After using the statement, the business was rated higher in the following categories:

  • Fair price, up 7%
  • Caring, 11%
  • Fair treatment, 20%
  • Quality, 30%
  • Competency, 33%

And those magical 10 words: "You can trust us to do the job for you."