Licks or Clicks: Take Your Pick


I'll risk showing my age by asking how many remember the advertising phrase: "How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?" The ads on U.S. television go back to 1970.

I was somehow reminded of that when reading a recent headline that said: "How many clicks does it take to get to state tax information online?" Not quite as exciting or tasty a subject, but there is that alliteration.

The Tax Foundation asked the second question. Indiana was one of five states at the bottom of that list, requiring five clicks in order for a visitor to the state web site to find 2012 individual income tax rates. Three states (Colorado, Massachusetts and Pennsylvania) provided access with only two clicks.

A second query focused more on quantity of information rather than ease of locating. States were evaluated on the availability of 2012 and 2013 tax rate schedules, tax tables and tax forms. Five states had a perfect six score; Indiana was one of 11 with a five out of six.

What does it all mean? One takeaway is that states would be well served to reduce taxpayer frustration at an already frustrating time for many by making tax information available in an easy-to-locate manner. And, anytime you can pull out a 43-year-old Tootsie Pop reference, you have to take advantage of it.

The Tax Foundation has the details.