Over 8 million New York City residents and its myriad visitors are getting a major awakening today — and it doesn’t involve New York Jets coach Rex Ryan verbally assaulting anyone. (Hooray!) Today, they’ll be privy to what Hoosiers have been enjoying for decades — the wonders of a Steak ‘n Shake steakburger.
Steak ‘n Shake®, one of the most beloved and longest established brands in the premium burger and milk shake segment of the restaurant industry, is introducing its first Steak ‘n Shake Signature® restaurant on January 12, in New York City, immediately next to the Ed Sullivan Theater in Times Square.
The new, contemporary Signature restaurant will be smaller in footprint than existing Steak ‘n Shake formats, and will feature a counter-service-only model with a simple menu, primarily serving popular core items such as Steakburgers(TM) and milk shakes.
In addition, the opening of the New York City location will debut "The Signature Steakburger(TM)" – a 6 ounce 100 percent USDA certified Organic Steakburger. The Signature Steakburger is made of only the top grade of the finest cuts of meat including ribeye and New York strip, devoid of preservatives, hormones, and antibiotics.
The restaurant also will feature thin ‘n crispy fries that are fresh, hand-cut daily in the restaurant, and created from the finest russet potatoes. The innovative concept will also feature beer and fine wine.
"Steak ‘n Shake Signature prepares 21st Century fare delivering only the finest in quality burgers, fries, and shakes," said Sardar Biglari, Chairman and CEO of Steak ‘n Shake. "The ambiance is unmatched. The architecture was designed for Signature to appear sleek, modern, exotic, inviting and suitable for everyone’s enjoyment."
Biglari continued, "There are a lot of consumers who grew up with Steak ‘n Shake but now reside in New York City. We are reconnecting with them as well as introducing the brand to all burger aficionados who seek authenticity and distinction in quality and taste. Restaurant-goers today are discerning — they want to know about the source and preparation of the food. We always strive to give our patrons the best in quality — and at the lowest possible prices. The Signature concept is unmatched because every item we are going to serve New Yorkers will be the finest: from our 100% organic Signature Steakburger to fresh-cut fries, and hand-dipped milkshakes — we simply do not compromise on quality."