There’s Only So Much (Political Advertising) a Person Can Take

Who doesn’t enjoy a good campaign commercial? With politicians lambasting their opponents, blaming them for the recession, mortgage failure, tax crisis, Midwest drought and McDonald’s taking away the McRib sandwich (okay, those last two are a bit facetious – obviously no one controls the weather), what’s not to love?

And no doubt you’re already saturated with political campaigns. “How can this be?,” you proclaim. “It’s only August!”

You are not wrong in your exasperation. The sheer number of television campaign advertisements shown so far this year is shocking (with three months to go before the election, even) and the amount of money spent by candidates and Super PACs is astounding.

Think you’ve had enough? Be glad you don’t live in Ohio. Or Florida. Or North Carolina. The money spent on the presidential election alone in this cycle has been $37.2 million in Ohio on TV ads; $36.3 million in Florida; and $20.4 million in North Carolina.

In fact, across nine “battleground” states (the three listed, along with Nevada, Colorado, Iowa, Virginia, Pennsylvania and New Hampshire), the presidential campaigns and Super PACs have spent $174 million on television spots alone. And that amount was just for nine states through the beginning of July.

Let me put that into perspective: According to ESPN, in 2012 the average cost for a 30-second television ad during the Super Bowl was $3.5 million. That $174 million spent so far on presidential advertisements in nine states equals about 50 Super Bowl commercials. (Unfortunately, politicians don’t include the Budweiser Clydesdales or barking dogs dressed as "Star Wars" characters in their ads.)

It’s not just which states you are in, but also the networks you watch. For instance, if you are a regular Fox News viewer, chances are you’ve seen a number of the 479,055 advertisements that have aired on the network thus far. CNN is next with 191,027 campaign ads and another news network, MSNBC, aired 75,207, according to NCC Media.

You can’t really avoid it by changing the channel, either. ESPN, TNT, USA, Lifetime, HGTV, and the Weather Channel, to name a few, top the list of number of ads aired this election cycle. Even Food Network viewers can’t escape the barrage (33,118 ads so far interspersed between Paula Deen and Bobby Flay).

It’s safe to say that as the election draws closer, we will see even more of these ads. But, are they effective? Americans that are planning to vote most likely have decided which candidate they will support – but there are always individuals that can be wooed at the last minute.

One thing is for sure, however: The broadcast television industry must really love election time.

New Hampshire Gearing Up for GOP Primary Fight

It’s getting to be that time when politicos all around the country start living on Red Bull as primaries begin heating up — and circus-like cable news debates dominate Twitter conversation. This time around, it’s Republicans working to find a candidate who can defeat a rather unpopular incumbent president. But, of course, if you’ve been watching the debates and/or the latest mini-scandal surrounding Herman Cain, you can see why a GOP victory is far from a certainty. In this Real Clear Politics article, the focus is on Mitt Romney’s efforts in New Hampshire and how other candidates are hoping to stop him.

The former Massachusetts governor has not yet aired advertisements in New Hampshire, instead choosing to conserve his resources for a potentially lengthy primary fight. But Romney’s campaign is leery about being lulled to sleep here, and several other candidates seem poised to give him at least some reason for concern.

Though Michele Bachmann’s New Hampshire campaign remains on life support after the defection of her entire statewide staff, several viable GOP contenders are set to boost their efforts here.

Rick Perry remains mired in the low single digits in state polls, but his campaign has shown no signs of giving up here despite growing questions about whether he should devote most of his resources to Iowa and South Carolina — the two early-voting states that appear to be his most likely vehicles for a national comeback.

The Texas governor is launching a New Hampshire TV and radio advertising campaign on Wednesday, as he joins Ron Paul as the only candidates to air ads here thus far.

Perry’s wife, Anita, will campaign in the state on Friday and Perry himself will likely return by the end of the month, according to aides.

“He’s going to be campaigning hard in New Hampshire, and he has been campaigning hard,” said Perry’s New Hampshire strategist Paul Young.

Though the three-term governor may be able to survive a poor showing in New Hampshire if he exceeds expectations in the other early-voting states, the same cannot be said for Jon Huntsman. The former Utah governor recently moved his national campaign staff to New Hampshire and has banked his underdog candidacy on pulling off a surprise victory here.

Huntsman drew a crowd of almost 200 mostly college-age voters on Tuesday for a speech at the University of New Hampshire on energy policy. In it, he vowed to eventually eliminate all energy subsidies and called for an end to the oil “monopoly as a transportation fuel.”

Going Clean in Colorado

Denver Mayor John Hickenlooper may have the right idea (as well as a fun name to say) regarding his campaign commercials in his bid to become Colorado’s next governor. While the ad doesn’t really say much about what he’ll do if elected, it is critical of negative campaigning and may resonate well with voters. The spot was recently featured on The Fix.