Sometimes it’s the simple things that make a difference. Researchers found that including 10 words at the end of an advertisement can help a company’s perception with its customers.

After using the statement, the business was rated higher in the following categories:

• Fair price, up 7%
• Caring, 11%
• Fair treatment, 20%
• Quality, 30%
• Competency, 33%

And those magical 10 words: "You can trust us to do the job for you."