Michigan Candidate Taking Heat for Advocating Use of Local Workers, but Using Out-of-State Firm

Michigan Gubernatorial candidate Andy Dillon got some flack from CQ Politics over the fact that he’s advocating the hiring of local workers, but then using an out-of-state creative agency (Obama advisor David Axelrod’s, no less) to spread his message.

Reminds me of the Dan Burton flap during the 2010 primary, in which he was raked over the coals for using out-of-state actors in an ad.

Are these on par with each other, or is one worse? Or is it just politics as usual, and neither is worth being surprised about?