Does NFL Put Your Staffers on ‘Fantasy Island?’

I’m what you’d call a fantasy football enthusiast. I never allow myself to join more than two leagues, however (normally one with money, and one just for pride), lest I lose focus. And I’m not one to be bragadocious, but I’ve won my paid league three out of the last four years — but whatever. Surprisingly, women never seem to be as impressed by that on first dates as one might think. But they soon change their tunes when that $100 first place check rolls in at the end of the season and I treat them to a romantic evening at Applebee’s. "Go ahead, get some dessert; you’re rolling with a champion tonight."

Challenger, Gray & Christmas sent a release that I’ll post in its entirety below conveying that while 21 million American workers indulge in the seductive temptress that is fantasy football, employers may not need to view it as a danger to productivity.

With less than two weeks to go before the opening kick-off in the National Football League season, fantasy football participants across the country are undoubtedly spending more time than usual fine-tuning their draft selections and rosters due to a lock-out shortened pre-season.  Unfortunately for the nation’s employers, some of the extra time spent on player research may come during business hours.

However, even with an estimated 21.3 million full-time workers participating in fantasy sports each year, with some spending as much as nine hours per week managing their teams, the impact on overall workplace productivity is negligible, according to the workplace experts at global outplacement consultancy Challenger, Gray & Christmas, Inc.

“In an information-based economy, productivity is very difficult to measure.  And the same widespread access to the internet from our desks, phones and laptops that allows people to manage their fantasy teams from any place at any time, also allows work to be completed outside of traditional 9-to-5 work hours,” said John A. Challenger, chief executive officer of Challenger, Gray & Christmas.

According to statistics from the Fantasy Sports Trade Association, the number of people participating in fantasy sports in the United States and Canada has grown 60 percent over the past four years to 32 million.  The Association’s research indicates that 19 percent of full-time workers in the U.S. have played fantasy sports in the past year. That comes to about 21,253,000 workers.

Football is, of course, the most popular fantasy sport, played by roughly 80 percent of all fantasy sports participants.  According to market research, players spend up to nine hours a week planning and plotting their strategies for weekly matchups in 70 million free and paid leagues (the average player belongs to 2.5 leagues).

“It is impossible to determine how much of that weekly prep time is spent during work hours.  It is even more difficult to determine how time spent managing teams during work hours actually impacts productivity or the company’s bottom line,” said Challenger.

“If you look at a company’s third and fourth quarter earnings statements, it is unlikely that you will find a fantasy football effect.  The impact is more likely to be seen by department managers and team leaders, who have a better sense of their workers’ day-to-day work flow.  Even at level, though, it might not be worth cracking down on fantasy football, unless the quantity or quality of an individual’s work drops off significantly,” he added.

A survey conducted during the 2010 football season by Challenger found that fantasy football had little to no impact on productivity.  Ranking the level of distraction on a scale of 1 to 10, with 1 being no noticeable impact, nearly 70 percent said four or lower.  Less than eight percent of respondents said the level of distraction rated a 7 or 8 and none of the respondents felt the phenomenon deserved a 9 or 10.

“An across-the-board ban on all fantasy football or sports websites could backfire in the form of reduced morale and loyalty.  The result could be far worse than the loss of productivity caused by 10 to 20 minutes of team management each day.

“Companies that not only allow workers to indulge in fantasy football, but actually encourage it by organizing company leagues are likely to see significant benefits in morale as well as productivity,” Challenger said. “In the long run, this may lead to increased employee retention.”

In a 2006 Ipsos survey, 40 percent of respondents said fantasy sports participation was a positive influence in the workplace.  Another 40 percent said it increases camaraderie among employees.  One in five said their involvement in fantasy sports enabled them to make a valuable business contact.

Furthermore, a more recent study by researchers at the National University of Singapore found that occasional non-work-related web browsing at the office can refresh tired workers and enhance overall productivity.

Despite evidence of fantasy football’s positive impact on the workplace, less than eight percent those surveyed by Challenger last season said their companies “embrace” fantasy football participation as a morale-boosting activity and none of the employers reported officially organized leagues.

And yes, for the first time, the Chamber is having an internal league for staff. Of course, it’s just for pride (and assuming pride is a zero sum game, I plan to acquire all of it by the end of the season).

This Fantasy Not a Problem at Work

We’ve all heard about work-life balance. And while it’s important to maintain the "life" part of the equation in today’s 24-hour communications world, it’s also crucial while at the office to spend the vast majority of the time on the "work" function.

Thank goodness (reports Challenger, Gray & Christmas) fantasy football doesn’t appear to be upsetting that balance. Not exactly the top-of-mind business subject of the day, but remember that happy, contented employees are more productive employees. And fantasy players might have that more positive outlook — unless their star running back fumbled three times and never sniffed the end zone on Sunday afternoon.

According to Challenger:

In a survey of human resources professionals, the majority of respondents said fantasy football had little to no impact on productivity. Ranking the level of distraction on a scale of 1 to 10, with 1 being no noticeable impact, nearly 70 percent said four or lower. Less than eight percent of respondents said the level of distraction rated a 7 or 8 and none of the respondents felt the phenomenon deserved a 9 or 10.

The Challenger survey found that about one in five employers block access to sports and fantasy football websites. However, many simply look the other way with nearly half (46.2 percent) saying they do not care if employees spend part of their workday on fantasy football, as long as the quality and quantity of output does not decline. About 22 percent said they merely ask workers to limit fantasy football and other personal activities to lunch and other break times.

“It is difficult for companies to take a hard-line stance against fantasy football. The internet technology that helped fuel the rapid growth of fantasy football participation and makes it possible to manage teams from one’s desk also makes it possible for employees to attend to work duties during their personal time,” said John Challenger.
 

                  

Business of Sports (Impact) at Work

Global workplace productivity is expected to suffer over the next month as the 2010 World Cup soccer tournament takes center stage. The U.S. impact won’t be as substantial. Despite the continued growth in youth soccer (my son wanted to take a personal day from camp to watch the South Africa-Mexico opener on Friday morning), the world’s most popular game has not attracted the same fanatical support here at home.

But the folks at Challenger, Gray & Christmas have put together a non-scientific ranking of the sporting events that likely do have the biggest effect on employees … and ultimately employers. No surprise to me at No. 1. I’m of the belief that a certain Thursday and Friday in March are really national holidays.

NCAA Men’s Basketball Tournament (aka, March Madness) – Widespread office tournament pools and the fact that about half of the first 32 games are played during work hours (and streamed live on CBS Sports March Madness on Demand) make this the granddaddy of productivity sappers. Proof of the event’s impact on productivity: the “Boss Button,” which instantly hides the webcast behind a fake spreadsheet, was hit 3.3 million times during the 2010 Tournament.
 
NFL Fantasy Football – Millions of fantasy football participants manage their teams from their office, whether it’s preparing for the fantasy draft or initiating a four-way trade.   

The Super Bowl – While the game is not played during traditional work hours, the impact on the workplace comes the following day, when many Super Bowl revelers find this particular Monday especially difficult to manage.  

World Cup Soccer – Some companies in Europe and South America may even shut down on the day of a big match.
 
College Football Bowl Season – Bowl games start in mid-December and many die-hard college football fans attempt to watch every game. Some of these games are played during the day, while others go late into the evening.  

Baseball Playoffs and World Series – Games are mostly played in the evening, but often stretch into the wee hours. Groggy fans, particularly in cities with playoff/World Series teams, may be less productive the day after these prolonged games.
 
NHL Playoffs/Stanley Cup Finals – Professional hockey playoffs last almost two months. For cities with teams playing, this can create considerable distractions. 
 
NBA Playoffs/Finals – Much like with baseball and hockey, productivity is mostly killed in cities with competing teams. The biggest threat comes from late night game-watching on work nights. 
 
The Olympics – While most people get their fill through prime-time coverage, faster Internet connections are making it possible to watch live streaming of events from one’s desk. 
 
Apple Product Announcements – While this technically is not a sporting event, these announcements feature almost as much pre-event hype and watercooler speculation about what will transpire, particularly among members of the IT staff. Most events, which occur in the middle of the workday, are covered via live blogging, so those who cannot wait for news reports after the fact are able to be among the first to learn about Apple’s latest creation or product update.