Tag Archives: favre

Trust in U.S. Businesses on the Rise

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This time last year, collective faith in American businesses was down, both domestically and abroad. Then again, at this time last year Brett Favre seemed to be settling into retirement and Conan O’Brien was eagerly awaiting fulfilling his dream of taking over "The Tonight Show." Quite a bit can change in a year.

And it looks as though trust in American businesses is rebounding, according to PR Newswire:

Trust in business and government in the United States has improved significantly, according to the 2010 Edelman Trust Barometer. Among informed publics(1), trust in U.S. business to do what is right jumped 18 points since last year to 54 percent. Trust in U.S. companies is trending up in 19 of the 20 countries surveyed, with the largest increases – 20 percentage points or more – recorded in Europe, reversing years of low trust in U.S. companies across the EU and Russia. In the U.S., trust in government also rose 16 points since last year, to 46 percent, one of the largest increases in trust in government among the countries surveyed. These levels of trust are approaching those measured by Edelman before the "great recession," at the height of the economic expansion in 2006 and 2007. However, nearly two-thirds (59 percent) of U.S. respondents express concern that business and financial institutions will return to "business as usual" after the recession is over… 

For the first time, this year’s survey shows that trust and transparency are as important to corporate reputation as the quality of products and services. In the U.S. and in much of Western Europe, those two attributes rank higher than product quality – and far outrank financial returns, which sits at or near the bottom of 10 criteria in all regions. This is in stark contrast to 2006, when financial performance was in third place in a list of 10 attributes shaping trust in the United States. An increasing number of respondents also expressed trust in information from a company’s CEO – up 12 points, from 19 percent to 31 percent, which is still relatively low.

Green & Gold Paint Thicker Than Water

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The Heartland Institute’s "Lawsuit Abuse Fortnightly" newsletter was recently released. You should read the whole thing, but we’ll feature this gem about some serious Green Bay Packers fans. Also, lawsuit aside, kudos to the Packers for a lifetime of some serious branding success. A waiting list of nearly 75,000? Is this Lambeau Field or Heaven?

Forget the issue of who gets the family jewels when dear old Dad kicks the bucket. In Wisconsin, the more important question is who gets the Green Bay Packers tickets.

Two brothers are currently embroiled in a court battle over 13 midfield Packers season tickets. Their father left the tickets to one brother but stipulated the brothers were to share any proceeds from scalping them, allegedly worth about $250 to $300 per game per ticket. The brother without possession of the football tickets claims in court the tickets really belong to both of them.

The Packers are among some NFL franchise teams designating season tickets as family property. The tickets rarely go on the market, and there is a multi-millennium-long waiting list. “For instance, if you put your name on the waiting list today, you would be number 74,659,” Sports Illustrated noted a few years ago. “An average of 70 people give up their tickets every year, which means you’ll have your tickets by the 3074 season. Luckily you’ll still catch Brett Favre’s last year.”