Fifth Third Bank Pasta Drive Targets Hungry Across Indiana

Feed Our Comm Logo - smallFifth Third Bank, with over 100 financial centers in Indiana, is collecting pasta and cash donations throughout April to combat hunger in our state, with the noble goal of serving one million meals through its annual Feeding Our Communities initiative. See how you can help:

The Feeding Our Communities Greater Indiana Pasta Drive will collect boxes of pasta from now through the month of April. Each pound of pasta or dollar donated will serve four people, with all proceeds primarily benefiting Second Helpings in Indianapolis, Tri-State Food Bank in Evansville and Community Harvest in Fort Wayne. The collection area includes locations in Southern Illinois and Western Kentucky as well.

The local food drive is part of a larger hunger initiative held across the 12-state footprint of Fifth Third Bank as part of its Fifth Third Day (May 3) celebration. For more than 20 years, Fifth Third has dedicated Fifth Third Day to volunteerism and giving back to the community, specifically through campaigns to combat hunger. In 2015, employees and customers provided 800,000 meals as a result of the campaign.

“At Fifth Third, we’re committed to having the broadest impact possible to our customers and our communities,” said Steven Alonso, president and CEO of Fifth Third’s Greater Indiana region. “Food insecurity in Indiana is a serious issue, and this Pasta Drive is a simple way people can contribute and understand they truly are making a difference.”

In Indiana, more than one million residents (including one in six children) face food insecurity, meaning they may not have the money or resources to get the proper nutrition each day.
Customers and employees in Greater Indiana contributed more than 72,000 servings of pasta to the event last year. To donate, customers can simply bring pasta or donations to any Fifth Third Bank location. Collection boxes will be on site.

Second Helpings, a food rescue, hunger relief and job training organization serving the Indianapolis area, has partnered with Fifth Third Bank and Rev Indy, a VIP, red carpet event on May 7 highlighting the top restaurants and driver-inspired cuisine in the city. Fifth Third is the title sponsor the event, which raises funds for trauma centers supported by the IU Methodist Health Foundation. Second Helpings will rescue all food from the Rev event and repurpose it to feed the hungry in the area.

Tri-State Food Bank in Evansville and Community Harvest in Fort Wayne both have a long history of serving their respective communities. Tri-State currently services 33 counties in three states and Community Harvest of Northeast Indiana provides more than 13 million pounds of food each week to its service area.

Chamber Members Work Together to End Hunger (You Can Get Involved, Too)

Indiana Chamber members Tyson Foods and MediaSauce (Carmel) are working on a "big idea" project that will transform one of the world’s hippest music festivals into a venue to provide charity of the utmost importance. In an effort to combat childhood hunger, the companies (along with several others) are acquiring pledges from people to donate, volunteer in their own community or share the message — and Tyson will donate 35 lbs. of food product (the equivalent of 140 servings) for each pledge. And ultimately, if the goal of 1,000 people taking the online pledge is reached, a semi-trailer filled with 140,000 meals will arrive at the Capital Area Food Bank of Texas in Austin during the South by Southwest Interactive Festival (March 13-22).

The Pledge’s web site explains a record 30 million Americans are on food stamps, and food banks face unprecedented demand. Additionally, more than 12.4 million children are going hungry right here in the United States. (That’s 1 in 6.)

Another goal of the venture is to display how technology can be effectively used to galvanize people behind worthy causes. A press release notes:

“We want to show how simple it is to bring people together to help solve a complex problem,” said Scott Henderson, Cause Marketing Director at MediaSauce.  “With just one click, a person can feed 140 children. When you make it easy to share your message and support your cause, it is amazing how much more willing corporations and individuals are to do something to make a difference.” 

The campaign web site challenges visitors to help spread the word about childhood hunger in America, find ways to get involved with a food bank in their area and donate money to Share Our Strength.  The site encourages a deeper dialogue about the issue with a blog focused on this initiative and ways to collaboratively solve the roots of this problem. 

To learn more about the program or to make a pledge, visit the web site. We offer some due propers to Tyson Foods, MediaSauce and the other companies involved for tackling this project.