A Valuable Lesson Learned

This summer, I’ll celebrate 15 years with the Chamber.

It was my first job out of college. An early lesson learned was this: No matter how hard you work, there will be days when you can’t complete every task on your to-do list. I’m a perfectionist and my own worst critic, so that was a difficult premise to accept. But I’m glad I did!

Are you tough on yourself at day’s end? Check out this Inc. article, which challenges readers to ask themselves five key questions.

My favorites:

  • What did I get done today that I’m feeling good about?
    Now don’t just give them a cursory glance – actually read through the list of things that you were able to cross off and give yourself a pat on the back for getting them done. This might sound kind of silly, but it is amazing how much better you feel at the end of the day when you acknowledge what you did instead of beating yourself up for what you didn’t do.
  • What am I going to do differently tomorrow?
    As you ponder the things you learned during the day, think also about how you will do things differently tomorrow. This might mean doing more of some things, less of others. It might mean deciding to smile more or be more patient. Or it might mean saying no more often, so that you can actually get more done.

Slingshot SEO Co-founder: It’s All About Relationships

Indianapolis-based Slingshot SEO is a company making a splash nationwide, and its co-founder Jeremy Dearringer authored a very informative column for Inc. The message serves as a great reminder to businesses not get so bogged down in your "mission" that you forget what customers value most — relationships. He also offers some ways to leverage social media tools to make that happen.

Relationships. In business, that single word may be the most important.

Genuine relationships were the foundation of our partnership. This helped us earn the trust of our first few clients, which in turn provided us with mentors to help avoid the common pitfalls of start-ups, created strong advocates for us in the business community, and motivated early employees to take a chance on working with us. And that’s just the beginning.

Recently, at Slingshot SEO, by request of our new CEO, we dove into exploring factors that led clients to renew at the end of their 12-month contracts. We put together a task force including the three founders, the director of SEO performance, and the VP of client success. During our first meeting, members of our leadership team suggested seemingly obvious answers like ROI and ranking results. Not satisfied, we decided to dig deeper. We brainstormed a list of possible factors, surveyed our client success teams and their clients, analyzed results, and sifted through Salesforce data.

Over a month later, our report concluded that the No. 1 reason clients renew with us: strong relationships.

While results and ROI are elements we focus on for every client, these factors placed second to a positive relationship. Some clients, despite witnessing amazing campaign results and phenomenal ROI, opted out of renewing due to lack of a strong relationship or bond with our team. Others failed to renew because our champion within the client organization moved on.

With our newfound understanding about the importance of relationships, we now ask ourselves, how do we build these strong connections? How do we maximize the benefits of them?

Most successful entrepreneurs quickly realize that time is one of their most valuable assets. Forging and maintaining strong business relationships while trying to run a business can be extremely challenging. Often our personal lives suffer as a result, much like in the movie CLICK, featuring Adam Sandler, which hit so close to home that it brought tears to my eyes.

Fortunately, the advent of smart phones and social networks such as LinkedIn, Twitter and Facebook has allowed us to expand the number of people we can effectively maintain a relationship with. I once heard that the typical number of people you can truly maintain a solid relationship with is somewhere between 150-250. Generally, this number is displayed by how many people will come to your wedding or funeral.

I’ve found that staying in touch with business contacts via email, LinkedIn, and Twitter has reduced the number of in-person meetings required to keep relationships fresh. This practice is extended company wide. At Slingshot SEO, we use Twitter to socially interact with and support our clients, supplementing more standard communication such as in-person meetings, conference calls and email.

Networks such as LinkedIn and Twitter are especially useful, as they also allow you to influence your networks’ perceptions of your key contacts. Leaving recommendations on LinkedIn or custom, personal FollowFriday suggestions on Twitter are a couple of ways to earn relationship karma. You can also leverage these social networks to forge and strengthen relationships by jumping into public conversations and answering questions related to your expertise. A simple tweet, retweet or comment on these social networks can help keep your name in front of your contacts.

“Everybody Work from Home!”(Sung to the Tune of Bob Dylan’s ‘Rainy Day Women #12 & 35’)

Do people at your office work from home? Or maybe you’ve considered allowing this but have your doubts about how productive that really can be? Well it seems Inc. magazine was curious, and as they were tackling the concept in an upcoming edition, they thought they’d try it collectively as a staff. And what they discovered surprised them. The New York Times writes:

“I thought it would involve so much change that it wouldn’t be feasible,” Mr. Chafkin said.

Then Jane Berentson, Inc.’s editor, gave the go-ahead. And in February, the staff of about 30 — editors, reporters and producers — created the April issue outside of the business magazine’s office in Downtown Manhattan. The issue goes on sale on April 6.

The production went off without a major hitch, with the staff members using nothing more than readily available technology, including Skype and instant messaging. And Ms. Berentson described Mr. Chafkin’s cover piece, “The Office Is Dead. Long Live the Office,” which is infused with first-person details, as richer and more unusual than it would have been without the experiment.

“I think about the magazine industry and how we’re going to use all of this new technology, such as the iPad, but there’s innovation in this very basic way as well,” Ms. Berentson said. “Why are we in the office in the first place?”

Away from the office, some staff members struggled to adjust, Mr. Chafkin said, as minor technical hiccups arose and parents working at home had to find ways to separate their work from their children. But in the end, most employees discovered that they could and should work out of the office more often — though they did not want to eliminate the office entirely.