Women, Men Differ in Some Work Priorities

No shocker here: Salary and benefits remain critical elements for individuals choosing where to start or continue their careers. Beyond that, however, the factors that most attract job candidates vary based on gender.

Randstad, a global provider of human resources services, conducted a comprehensive 7,000-person survey. Below are a few of the key findings:

“How a company is perceived as an employer impacts what types of candidates it will attract,” said Lisa Crawford, senior vice president, Randstad U.S. “As our research reveals, companies may need to focus on key elements, such as building culture and adopting more flexible work policies, to appeal to different demographics. Attracting and retaining talent is not a one stop shop—particularly with a diverse workforce and multiple generations sitting side-by-side to one another.”

  • Women Want a Prime Location: Location is key for women workers, with 44% of female respondents choosing that as an important employer attribute compared to 35% of men.
  • Men Want Career Progression Opportunities in Financially Healthy Companies: When choosing to work for an employer, 42% of men look for opportunities to advance versus 36% of women. Additionally, the financial health of a company is very important to male respondents (36% of men versus 28% of women).
  • Work/life Balance Continues to Be a Top Concern for Women Workers: Nearly one-in-four (37%) women respondents chose workplace flexibility as an important employer attribute, compared to just 26% of men.

Going Beyond the Ordinary Job Search

While job creation has picked up in recent months, the long-term unemployed continue to struggle in attempting to re-enter the workforce. Outplacement firm Challenger, Gray & Christmas offers the following for those caught in that predicament:

Re-ignite and re-connect with your network
There may be a large portion of your network with whom you have not spoken to in several months.  Now is the time to re-connect with and expand your network.  If you have not joined online networking communities like LinkedIn, do so now and start connecting with former colleagues, classmates and other acquaintances.  If you are on LinkedIn, revisit your list of contacts, because chances are good that their professional or personal situations have changed in recent months.  So, not only do you have a reason to check in with them (to congratulate or otherwise acknowledge their changed circumstances), but that change could put them in a better position to help your job search.  From each existing contact in your network that you reconnect with, make a goal to get the names of two to five new contacts they know who might be able to help with your employment search.

Move away from resume-centric job-search strategy
Most Americans take the traditional approach to job search: scour the help wanted ads and send out resumes by the hundreds.  The only difference is that the help wanted ads have moved from the print newspaper to the Internet.  The biggest problem with this approach is that the resume is really just a way to weed out candidates.  A long employment gap on the resume is going to stand out and not in a good way.  Even without the red flag of prolonged joblessness, relying on a resume to get your foot in the door is a numbers game that favors the employer.  You might as well be playing the lottery.  

Uncover the hidden job market
The other problem with relying too heavily on help wanted ads — whether online or in print — is that these represent a small fraction of the available jobs.  We estimate that as few as 20 percent of the available jobs are ever advertised.  The other 80 percent will be filled through employee referrals, personal connections and other backdoor channels.  This is why expanding and staying connected to one’s professional and personal network is critical.  It increases the chances of being in the right place, at the right time, when one of these hidden opportunities arise. 

Reset expectations
You may need to consider working for less money than you imagined, working in a different industry or accepting a job title that differs from your aspirations.  However, your primary objective at this point needs to be getting back on the payroll so you can start filling in the experience gap.
 
Remain positive
Don’t be defensive or take on the role of the victim when it comes to your prolonged unemployment.  Avoid phrases like, “no one is hiring” and “nobody wanted me.”  Focus only on the positive attributes you possess, what you have done to keep your skills fresh.  If the topic of your prolonged unemployment comes up, don’t dwell on it.  Move past it quickly with a statement like, “There have been many opportunities, but a mutual fit has been difficult to achieve.  During this time, however, I have had the opportunity to round out my experience through (education, professional development, volunteer work, etc.)”
 
Step outside of your comfort zone
An aggressive job-search strategy often requires you to do something that makes you uncomfortable.  You will have to tell people you have not seen in ten years that you lost your job.  You will have to cold-call employers about job opportunities.  An aggressive strategy also includes asking a friend or former business associate for the names of five people who might be able to help with your job search, and then calling those people to request a meeting.  

Revitalize that Job Search

Still looking for a job at a reputable Indiana business? While job searching can be painful and frustrating, there are ways to optimize your ability to land work. Staffing firm Robert Half offers five tips for revitalizing a lengthy job search:

  • Reconsider the chronological resume. A new format, such as one that highlights skills versus work history, may be more productive.
  • Invest in new packaging.  If an extended search in a particular industry or field isn’t yielding results, focus on how you could repackage your transferable skills for a different industry or type of role.
  • Switch up your networking. People tend to focus on certain groups or techniques (e.g., using LinkedIn to make connections or attending regular trade association meetings).  Look for different groups to join, and new ways to meet people outside of your usual circle.
  • Get a second opinion. Do you get lots of interviews, but no second calls? Ask a friend with good professionals judgment to give you feedback on your interview performance. Or perhaps your resume hasn’t landed you any interviews. Have a recruiter or trusted friend give you their ideas.
  • Expand your reach.  Some parts of the country are recovering faster than others. If your search isn’t working in a particular area, could you look at a move to a different city? Large staffing firms who have offices nationwide can connect you with jobs outside of your immediate locale.

Experts Predict Slow Jobs Recovery for 2010

When it comes to the employment outlook, the private sector name to know is Challenger, Gray & Christmas. The Chicago-based outplacement and consulting firm offers this look ahead for the 2010 job market. The overview: positive news but tempered with a great deal of caution.

After starting the year with the heaviest downsizing in nearly a decade, the number of announced job cuts declined dramatically in the second half of 2009, providing hope for an eventual job-market turnaround.  The turnaround should become more evident in 2010, as job creation finally begins to outpace job losses.

However, while hiring is expected to accelerate in the new year, unemployment could remain stubbornly high, as millions of Americans who abandoned the job search out of frustration – and, therefore, not counted among the unemployed – reenter the labor pool. 

The economy is just beginning to pull out of the worst economic downturn in decades.  Since the recession began in December 2007, employers have announced nearly 2.5 million job cuts.  The heaviest downsizing occurred between July 2008 and June 2009, with more than 1.6 million job cuts announced.

Job cuts appear to have peaked in January 2009, reaching 241,729, the highest monthly total since January 2002.  In the months to follow, announced layoffs steadily declined, but the monthly average remained above 130,000 through the first half of the year.  Since July 1, however, monthly job-cut announcements have averaged about 69,000.  In November, job cuts fell to 50,349, the lowest monthly total since December 2007. 

“The end of the year is typically when we see a surge in layoff activity.  The fact that job cuts continued to decline in the fourth quarter is a good sign that the job market has truly started the recovery process.  Unfortunately, the recovery process is slow, so it could be several months or even years before unemployment returns to pre-recession levels,” said John A. Challenger, chief executive officer of Challenger, Gray & Christmas.

There were approximately 15.4 million unemployed Americans in November, up from 7.2 million in November 2007, just before the recession began.  In addition to the unemployed, there were 6.0 million Americans in November who want a job but were not considered part of the labor force because they had not sought employment for at least four weeks.  That figure is up from 4.2 million in November 2007.

According to Challenger, some of the areas that will begin to see renewed job creation in the new year include health care, information technology, government, financial services and energy.