Agents Identify Top Travel Destinations

Heart Tail

As the seasons change, so do the rankings of top travel destinations. So says Travel Leaders Group in its most recent nationwide survey of travel agents.

For the first time, the top rankings for domestic and international bookings belong to Maui, Hawaii and London. The 1,100-plus travel agency reps name the top destinations they are reserving for the remainder of the year. Results are based on actual booking data.
Two items in the news at various times during the year – Zika and the Brexit vote – may be contributing factors.

“The ‘Brexit’ vote and resulting fluctuation in the British pound has been incredibly favorable for American travelers, whether for leisure or business trips. While London has always been among the top international destinations on our list, this is further proof that travelers are very willing to adjust and seize upon a prime opportunity when there’s increased value in a particular destination,” states Travel Leaders Group CEO Ninan Chacko.

“Domestically, Maui has long been among the most sought after destinations for American travelers, but had never surpassed Orlando, Las Vegas or New York City for the top spot. Because the Zika virus has had an impact on some individuals’ travel decisions, particularly those who are pregnant, Maui’s positioning has been bolstered by having no cases of locally-transmitted Zika.”

The rankings:

Domestic
1. Maui, 34.1%
2. Orlando, 32.4%
3. New York City, 30.5%
4. Las Vegas, 28.0%
5. Cruise – Alaska, 25.5%
6. Los Angeles, 19.6%
7. Honolulu, 18.8%
8. San Francisco, 17.2%
9. Chicago, 14.2%
10. Washington, D.C., 12.4%

International
1. London, 31.0%
2. Cruise – Caribbean, 30.1%
3. Cancun, 29.1%
4. Rome, 23.2%
5. Paris, 17.7%
6. Cruise – Europe (river), 17.5%
7. Punta Cana, Dominican Republic, 17.5%
8. Cruise – Europe (Mediterranean), 13.6%
9. Montego Bay, Jamaica, 10.8%
10. Florence/Tuscany, Italy, 10.0%

Seventy-nine percent of agents said booking were higher or on par with last year at this time and more than 72% were optimistic about their business for the remainder of the year.

Where Americans are Headed on Vacation This Fall

9809397Travel Leaders Group provides frequent updates on current trends through comprehensive surveys of its travel agents.

A few findings from the most recent outreach:

  • New York City is the most popular domestic destination for the remainder of 2015
  • Caribbean cruises lead the way internationally
  • For clients age 30 and under, the top reasons/destinations for travel are honeymoons, Caribbean and Mexico

Additional details from the survey:

“Based on actual bookings, New York made a remarkable leap over perennial top destinations like Las Vegas and Orlando. It is an incredibly vibrant, world-class city for leisure and business travelers alike. From the fall right through the holidays, it’s nothing short of spectacular,” states Travel Leaders Group CEO Barry Liben. “In addition, the data we have collected indicates travel will continue to be strong for the remainder of the year, which is leading to incredible optimism among our travel agent specialists.”

Following New York, the top domestic destinations being booked were Orlando, Maui, Las Vegas, Alaska cruises (maybe some of these are for 2016 travel), Los Angeles, San Francisco, Honolulu, Chicago and Washington, D.C.

Internationally, following cruises are Cancun, London, European cruise, Rome, Paris, Mediterranean cruise, Dominican Republic, Florence and/or Tuscany (Italy) and Montego Bay (Jamaica).

A Little Fun in the Sun … or On the Strip?

Though children might shriek “Disneyland” when asked where they want to go on vacation, the “adult play land” of Las Vegas is the top choice for travelers in 2011, according to results from Travel Leaders’ 2011 Travel Trends Survey.

Vegas earned the top ranking once again, following a dominance from 2003-2009. But the children aren’t far off in their desire for Mickey and Minnie Mouse as Orlando narrowly missed first place by 0.36%, with travelers choosing the bright lights of Vegas over the magical world of Disney. Orlando edged out Las Vegas as the top destination spot for 2010.

The survey, which was conducted from November 3-30 and used actual booking data and responses from Travel Leaders owners and agents, determined the top ten domestic destinations for 2011. The list also includes (in descending order): an Alaskan cruise; Honolulu and Kahului (Maui) – tied for fourth place; New York City; Washington D.C.; a Hawaiian cruise; San Francisco; and Chicago and Phoenix – tied for tenth place. International vacation destinations included spots like Cancun, Rome, London, Jamaica, the Dominican Republic and several Mexican and Caribbean cruises.

Survey results also point to the fact that people are spending more on travel than they did last year, highlighting an optimistic outlook for 2011. The findings show that just over half of Travel Leaders clients will spend more this year on travel than they did in 2010, while about 38% will spend the same amount. That’s good news for the oft-struggling travel industry.

Let’s hear your top travel destinations for 2011: Will your children be successful at pestering you into taking them to Disneyland? Or, will what happens in Vegas, stay in Vegas?