Travel Preferences: Australia and Hawaii

Survey findings from Travel Leaders Group reveal that Australia remains the most dreamed about destination for American travelers, followed by Italy, Bora Bora, Ireland and New Zealand.  Additionally, the data highlights Hawaii, California and Alaska as the most desirable U.S. destinations for vacation travelers. Survey findings from Travel Leaders Group reveal that Australia remains the most dreamed about destination for American travelers, followed by Italy, Bora Bora, Ireland and New Zealand.  Additionally, the data highlights Hawaii, California and Alaska as the most desirable U.S. destinations for vacation travelers. Travel Leaders reports:

“Australia is undeniably captivating to many Americans.  With a size mirroring that of the continental U.S., it offers immense variety from cosmopolitan cities to the rugged outback and from world-class beaches and the Great Barrier Reef to award-winning wine regions,” explains Travel Leaders Group CEO Ninan Chacko. 

Travel Leaders Group’s 2017 Consumer Travel Survey asked Americans to name their “ultimate dream destination” and the list includes:

  1. Australia
  2. Italy
  3. Bora Bora
  4. Ireland
  5. New Zealand
  6. Cruise – World
  7. Fiji
  8. Cruise – Europe (Mediterranean)
  9. Greek Islands
  10. Tahiti
  11. Cruise – Europe (River)
  12. (tie) Antarctica
  13. (tie) Cruise – South Pacific and Tahiti
  14. Cruise – Australia/New Zealand
  15. France 

When asked, “If you could take a trip anywhere in the U.S., where would you choose to go?” the list of top favorites included:

  1. Hawaii
  2. California
  3. Alaska
  4. Florida
  5. New York
  6. Arizona
  7. Colorado
  8. (tie) Maine
  9. (tie) Montana
  10. (tie) Washington
  11. (tie) Washington, D.C.

Survey Says: Vacations!

You might have guessed that more Americans would be spending their tax refund money on paying down debts (like a mortgage or student loan) – one of the main pieces of financial advice during this year’s tax season.

But, it seems, according to a recent survey by Travel Leaders, that many Americans aren’t heeding that financial guidance. Instead, over half (57%) of survey respondents who are receiving a tax refund are planning to use at least part of the money for vacations and leisure travel this year.

Additionally, a majority (83%) of those surveyed indicated that they would spend the same or more on leisure travel this year than they did in 2010. Only 17% of respondents indicated they would spend less this year than they did in 2010.

In terms of where those polled want to spend that leisure time, Australia was chosen as the No. 1 “ultimate dream international destination.” Italy, Ireland, New Zealand and Mediterranean cruising followed respectively. The most traveled to (or anticipated to travel to) states include Florida, followed by California and New York.

Other findings include:

  • 89% of those polled noted that they have already or will take at least one leisure trip in 2011
  • Nearly 62% indicated they had already taken at least one trip in 2011; 22% have already taken multiple vacation trips
  • Almost 87% of respondents said they are planning to take the same amount, or more trips this year
  • Just over 75% of respondents plan to travel within the U.S. and further than a bordering state.

The group conducted the survey this year between March 10 and April 10 with responses from 953 U.S. consumers.

A Little Fun in the Sun … or On the Strip?

Though children might shriek “Disneyland” when asked where they want to go on vacation, the “adult play land” of Las Vegas is the top choice for travelers in 2011, according to results from Travel Leaders’ 2011 Travel Trends Survey.

Vegas earned the top ranking once again, following a dominance from 2003-2009. But the children aren’t far off in their desire for Mickey and Minnie Mouse as Orlando narrowly missed first place by 0.36%, with travelers choosing the bright lights of Vegas over the magical world of Disney. Orlando edged out Las Vegas as the top destination spot for 2010.

The survey, which was conducted from November 3-30 and used actual booking data and responses from Travel Leaders owners and agents, determined the top ten domestic destinations for 2011. The list also includes (in descending order): an Alaskan cruise; Honolulu and Kahului (Maui) – tied for fourth place; New York City; Washington D.C.; a Hawaiian cruise; San Francisco; and Chicago and Phoenix – tied for tenth place. International vacation destinations included spots like Cancun, Rome, London, Jamaica, the Dominican Republic and several Mexican and Caribbean cruises.

Survey results also point to the fact that people are spending more on travel than they did last year, highlighting an optimistic outlook for 2011. The findings show that just over half of Travel Leaders clients will spend more this year on travel than they did in 2010, while about 38% will spend the same amount. That’s good news for the oft-struggling travel industry.

Let’s hear your top travel destinations for 2011: Will your children be successful at pestering you into taking them to Disneyland? Or, will what happens in Vegas, stay in Vegas?

The Things We (Want to) Do

Travel Leaders recently released the results of a survey of over 600 folks, inquiring about their travel preferences. As we all like to fantasize about such things while at work, let us indulge you. Here are the results:

If you won a trip anywhere in the U.S., which would you choose? (614 responses) 
1.       Cruise – 33.1%
2.       Island Destination – 23.1%
3.       Beach Destination – 18.4%
4.       Resort Destination – 7.8%
5.       Major U.S. City – 6.2%         

  • Top “ideal U.S. island destination” was Maui, HI, followed by the U.S. Virgin Islands and Hawaii (The Big Island), HI, respectively.
  • Top “ideal U.S. beach destination” was Hawaii, followed by Florida and then California.
  • Top “ideal U.S. city to visit” was New York City.
  • Top “ideal national park to visit” was Yellowstone. 
  • Top “ideal U.S. mountain destination” was Colorado.
  • Top “ideal U.S. golf destination” was a tie among Arizona, Hawaii and North Carolina.      

What is your dream international destination? (609 responses)
1. Australia                    
2. Italy                                     
3. (tie) Greece                          
3. (tie) Tahiti                            
5. Germany                              
6. (tie) Ireland                          
6. (tie) New Zealand                
8. Fiji                                
9. (tie) Egypt                            
9. (tie) France  

I doubt I’m alone in thinking the fact that Branson isn’t mentioned once on this survey is a rather stark indictment of society.