Frank Luntz was getting ready to speak to the Indiana Chamber board of directors as part of that group’s spring meeting. I had just finished a 40-minute interview (see the BizVoice magazine story) when the political and communications guru said he needed to take it easy for a little bit.

Before closing his eyes, he assured me his constantly buzzing PDA wouldn’t let him rest for long and that he’d be ready for his nearly two hours with the board. OK, he had just told me about some of his many recent travels. He was in Indianapolis that morning (he has an ongoing relationship with the Pacers, precipitated by work he did for the Simons and their shopping mall empire) before coming down to French Lick. And, to be honest, he looked like long hours were the norm rather than the exception.

Ten uncomfortable (at least on my part) minutes later, I said it’s time to go — and, as promised, he was ready. Board members were treated to a powerful and interactive session in which Luntz shared strong messages on politics, communicating effectively and more. It’s based on his book,  "Words That Work: It’s Not What You Say, It’s What People Hear."

You will see and hear plenty of Luntz as the November elections approach. Read more today in BizVoice.