Has anyone seen the new Spiderman: Homecoming movie?
No? You’re all Marvel’d out?
(Just kidding; we’ll never escape the Marvel juggernaut.)
Anyway, back to Spiderman. You know what the writers did to the beginning of the movie? They skipped the back story. Completely skipped it! Peter Parker (aka Spiderman) was already living with his widowed Aunt May.
At this point, everyone knows Spiderman’s back story. You don’t need to rehash it for every single remake.
Why am I ranting about Spiderman? Because I hope this weird example sticks with you to help you improve your writing in the future. Ragan Communications wrote a post recently that linked to an infographic of 20 tips to spice up your writing – skipping right to the point is one of the main takeaways. Other suggestions: brevity, clarity, humor.
As Ragan Executive Editor Rob Reinalda advises, don’t waste precious writing real estate rehashing old information or a non-essential backstory. That’s the quickest way to put readers on a path to Tedium Town, the dreariest village in all of Writing Land. Tell your readers right away why they should read on. Save your 2004 client-crisis heroics for later.
In a similar vein, the infographic dedicates several points to brevity. Shoot for short sentences, delete extraneous words, and get straight to the meat of your story. Simple, direct writing is more forceful and effective. Make it easy for people to glide through your prose.
The infographic offers more tips to steer clear of boredom, such as going easy on the hard sell, varying sentence structure, writing with a playful tone and avoiding unreadable fonts. Also, to increase comprehension, you should complement your words with compelling images, tell interesting stories and “bring unexpected gifts.” Who doesn’t like a handy cheat sheet or a useful checklist for free?
The last point is to “Create something enjoyable” – for your audience, that is. Who cares if you think something’s fascinating? Is it enjoyable, interesting and relevant for your readers? That’s what matters.
Even if you’re not in a communications role, you probably write emails, letters or proposals, etc. Sticking to these tips (just like Spiderman sticks to buildings) can help improve your writing. Don’t forget to check out the rest of the infographic for more tips!