So you received that U.S. Census form and placed it in a pile of other "I'll get to it when I can" documents. The government wants and actually requires you to "get to it" by February 12 — and in this case it really is important.

It's not Washington wanting to invade your privacy. The data is critical for federal, state and local governments; industry groups and trade associations; and even your organization. Yes, the numbers that emerge are needed to paint an accurate picture of the U.S. economy.

I won't go through all the reasons you need to comply. The Census Bureau web site has the details, including assistance with completing the form. Remember, the deadline is February 12.