A typical person could name myriad things in life that would be worse than losing one’s iPad: Being forced to watch those super sad Sarah McLachlan abused animal commercials on a continuous loop. Dying in a fiery car crash. Being a chair in Clint Eastwood’s home, constantly having to deflect his criticism.
But a recent newsletter from Mobile Enterprise posts answers from users who were asked that very question. Their findings may surpise you:
iPad users would find accidentally destroying their device more painful than:
- Getting in a minor car accident – 40%
- Having a root canal – 32%
- Breaking their nose – 16%
- Getting fired from their job – 10%
Business travelers also say they’d rather forget the following items than forget their iPad:
- Deodorant – 55%
- Birth control – 50% (47% among females)
- A change of clothes – 35%
- To lock the front door – 22%
- To turn off the oven – 17%
H/t to staffer Glenn Harkness.
The focus of a recent eMarketer article was on how more Americans are using their tablets to enhance their shopping experience. Most retailers, it noted, are falling short of providing consumers with the interactive aspects they are looking for.
I was more fascinated, however, by the tremendous growth in tablet usage. Check out some of these numbers:
- Millions of tablet users: 13.0 in 2010; 33.7 in 2011; 69.6 in 2012 and a projected 133.5 by 2015
- Percentage of the population using a tablet: 4.2% in 2010; 10.8% in 2011; 22% in 2012; and the projected 41% in 2015
- Percentage of Internet users using a tablet: 5.8% in 2010; 14.5% in 2011; 29.1% in 2012; and the projected 51.9% in 2015
The eMarketer analysis:
In just over 12 months, tablet ownership has expanded beyond the early adopter set to include nearly all population groups. To reflect this rapid growth in tablet adoption and purchase intent over the past six months, eMarketer has raised its estimate for the number of tablet users in the U.S. The new forecast projects that the triple-digit growth seen in 2011 will carry through 2012, fueled primarily by the popularity of Apple’s iPad and Amazon’s Kindle Fire, as well as by an expanding selection of low-priced tablets.
I admit it: I’m not the cool kid who is always first to get the latest electronic gadget. In fact, I like for the bugs to get worked out and to see if the invariable “next generation” is hot on its heels. Sometimes the latest is a big improvement; other times it mainly serves to drive the price down of the prior model that I will then give a try.
My temptation right now is the iPad. I know people who can’t leave home without theirs. And recently, one of my favorite radio stations, WZPL, started having iPad Thursdays where it gives them away periodically throughout the day.
But iPads are not just a personal or social item. You see more and more businesspeople bringing them to meetings or using them at their desk. In fact, the Fort Wayne City Council made the news today by announcing it was getting iPads to avoid the mountains of paper it reviews at each meeting, estimating it will save $10,000 annually on paper costs. You can’t beat that, right? Perhaps I should send a note to management here: iPads save money and trees! Wonder if it will work.