ExactTarget Expands Across the Atlantic

Indiana-based ExactTarget, an Indiana Chamber member, will expand its global outreach by opening an office in Europe. The Indy Star reports:

Indianapolis-based ExactTarget is launching a new international division in London after acquiring Keymail Marketing, which uses the e-mail service for a growing number of European clients.

ExactTarget bought the four-year-old company to support the international needs of its customers and expand offerings to other marketers in the United Kingdom. No purchase price was disclosed.

ExactTarget co-founder Peter McCormick will lead the company’s international operation from London, as general manager of ExactTarget Global. McCormick, along with a team of sales, services and technical experts, began servicing international clients from the London operation today.

Scott Dorsey, co-founder and CEO of ExactTarget, said the acquisition of Keymail Marketing is "a key component of our aggressive global expansion plan and provides tremendous opportunity to penetrate the UK and European market.”

More than 70 European clients previously served by Keymail Marketing will now be served directly by ExactTarget, including: Reed Exhibitions, Aurora Fashions, Aegon, Value Retail, British Standards Institute, Gulf Air (Bahrain), Carrier International (France), UKTI (Belgium), Utimaco (Germany) and QlikTech (Sweden).