Boston Magazine Changes Cover on the Run, Reflects Spirit of Recovery

For all Americans, there are many dates that resonate, sadly, all too well. For me, the first was the Challenger explosion. I remember exactly where I was at the moment the shuttle erupted in the sky. I can still picture all of my classmates crowded in the tiny gymnasium of my small elementary school, watching on TV.

Or learning about the Columbine tragedy from the couch of my first apartment. Who can forget where you were when the first plane struck the World Trade Center, or when an elementary school in Connecticut transformed into a killing field? Sadly, we can add one more event to the list. On Monday, April 15 we all stopped in horror as bombs exploded at the finish line of the Boston Marathon.

We witnessed people from all over the country – but especially Bostonians themselves – come together in support of a city. On Facebook, people replaced profile pictures with images of shoelaces twisted into ribbons, a sign of support for the runners, spectators and everyday citizens affected by the terror. One of the most poignant acts of solidarity in my mind was the playing/singing of “Sweet Caroline,” the Boston Red Sox’ unofficial anthem, in stadiums and ballparks across the nation, including at the home of Boston’s nemesis, the New York Yankees. Elsewhere, the Milwaukee Brewers showed a video tribute to the city of Boston at a recent home game that included the theme-song from Boston-based “Cheers.” And nothing gave me chills more than at the entire crowd singing the "Star Spangled Banner" at the Boston Bruins first home game after the bombing.

So how does a magazine capture all that emotion? Can it even be done? The answer is a resounding yes, as Boston Magazine proved.  The magazine’s current cover features hundreds of shoes worn by runners in the April 15 marathon set up to form a heart, with the words “We Will Finish The Race” in the negative space. It is a simple but poignant image.  And it is all the more amazing given the deadline staff faced.

Staff members at the magazine were in the midst of wrapping up their May issue when they got news of the explosion. They immediately knew they had to do something that would re-write their magazine, literally. I can tell you from my experience to have to do what they did, change the direction of the magazine, is an incredible undertaking. Scrapping much of their content in honor of all those who were there was bold and tremendous. It required everyone on staff to step up and contribute in a way they may not have normally. Editor John Wolfson explains how the idea came about and what it took to put hundreds of runners’ shoes on the cover and in the magazine in the span of only days. But it was worth it. These efforts truly honor and tell what Boston and America is all about, coming together in the midst of such tragedy.

For me, when I think of the marathon bombings years from now, I’ll recall this cover.
 

Going for Gold: Chamber Staffer Reflects on Running Experiences

On Saturday, November 5, I’ll toe the line at the Indianapolis Monumental Marathon for the second time, and compete in my 10th marathon overall.  Early on, we all have ambitions and set goals to accomplish in our lives. However, I assure you running 10 marathons wasn’t one of mine. So, how did my fondness of running 26.2 miles come about?  Going back to the spring of 2007, I was training to run my third Indianapolis Mini-Marathon. 

My wife, Andrea, and close friend, Jerod, encouraged me to attempt the “big one” – the marathon distance.  At the time, I was happy with running Indianapolis and some other Midwest half marathons. Yet, the allure of accomplishing the marathon and pushing myself to limits never previously reached was too good to resist.  So, in December of that year, I ran my first full marathon, and no better place than Las Vegas. 

Having been to Las Vegas a number of times before 2007 (OK, and a few times since then), the adrenaline of running on the famed Strip was very enticing. Thus, when I began my 26.2-mile journey, I had to make sure my energy levels weren’t spent after exiting the Strip as approximately 20 miles still remained. I was happy to finish the race in under four hours (3:56), telling myself repeatedly during those last five to six miles, “Hey, Brett, just a little further and you never have to do another marathon.” 

Well, those thoughts lasted only a short while, as I was hooked and already focused on my second one. In the nearly four years that have passed, destination-type races have been my focus: Las Vegas (two times); Chicago (four times); San Francisco (once) and even a couple local races with last year’s Indianapolis Monumental and this spring’s inaugural Carmel Marathon. Furthermore, I’ve seen the results of increased training and experience with the marathon distance, as a personal best was set this spring – 3 hours, 19 minutes, 24 seconds. My eyes are focused on other destination races, especially New York City and hopefully soon landing a qualifying spot in Boston.

For the vast majority of us, running any race will never be about finishing first or picking up the prize money.  Running marathons to me has always been about competition. That is, competition first and foremost with yourself, then the course and, finally, with other runners. No matter what goals you have, seeing progress is very rewarding. I’ve always thought of running and business as having many parallels. Set goals, pick the right strategy, discipline yourself and don’t cut corners and you will come out ahead. Most importantly, at the end of a hard day in the office or on the running course, you’ll come out a winner.

The November 5 Indianapolis Monumental event will include a marathon, half marathon and 5K. An estimated 12,000 participants are expected to take part.