Bill Cook: Recollections of an Indiana Icon

In mid-year 1999 (with about 15 months under my belt at the Indiana Chamber), I learned that Bill Cook had been selected as the organization’s Business Leader of the Year. Despite 15 prior years of newspaper and other interviewing experience, I was one nervous guy heading to the office of the Bloomington entrepreneur and community stalwart.

You see, Cook was not especially fond of doing interviews. He was a little reluctant this time also, but agreed with the coaxing of longtime friend and business partner Steve Ferguson — a true Indiana Chamber champion for many years. Before getting down to the business of discussing business, we talked about some of his passions. These included the drum and bugle corps championships (Cook used to drive the bus for the Star of Indiana group that he founded), flying planes, owning a basketball team in Manchester, England and more. I think the casual conversation relaxed me more than him.

The news of Cook’s passing last night was a shocker. I pulled out that November 1999 article. You can read from many sources about Cook’s long list of accomplishments, but some of the words he shared with me a dozen years ago still resonate. Asked what it takes to build a business or restore a historic building, he said:

"It’s a matter of risk taking and being prepared to make decisions and make them quickly. Our approach to business over the years has been that we believe in trying almost everything if it involves medicine. We found out you can’t second guess whether any product is going to be essential."

As for the decision-making, Cook added, "I found you can’t do that with a committee; it has to be done personally. My personal belief is that many people use committees as a cop-out. I just never believed seeking a consensus was the best way to go. You have to have enough of an ego to believe you’re right some of the time. I don’t think I’m different than anyone else. I do like to take risks and the potential benefit that means."

At the time, Cook was in the process of making twice-a-week or so trips from Bloomington to oversee renovation of the historic West Baden Springs Hotel. That, of course, eventually became part of the French Lick Resort complex that attracts visitors from near and far for golf, gaming and more.

In 1999, Cook called the project "fun" but admitted he had questioned what he had gotten himself into.

"It was a labor of love. It was also an ego trip. The scope of this thing was so big it challenged my comprehension … I didn’t really think I wouldn’t complete the building though."

The late Myles Brand, former Indiana University president, described a familiar scene at board of trustees meetings that involved Cook.

"Bill would sit back, listen, think, scribble things on his pad and then come up with an idea no one else thought of. Bill goes right to the heart of the matter. When he speaks, we all listen."

They listened for a long time and the legacy of Bill Cook will carry on for many years to come.

NCAA/Former IU President Brand Remembered

Though he’ll likely be most remembered in Indiana for being the person who fired Bob Knight, Myles Brand’s legacy in regard to collegiate academia and athletics marked his greatest impact. Brand’s connection to young people and their future careers was demonstrated through his Indiana Chamber board of directors position while at both Indiana University and the NCAA.

I was a student at Indiana University during the Knight firing. Even though his decision was extremely unpopular at the time (illustrated by the alarming vitriol of some on campus), I’ve since held great respect for Brand for doing what I too felt to be the right thing. Brand died Wednesday from pancreatic cancer at the age of 67, and is remembered by the NCAA News.

NCAA President Myles Brand, the first university president to serve as the Association’s chief executive, died Wednesday from pancreatic cancer. He was 67.

"Myles Brand was a dear friend and a great academic leader. He was a tireless advocate for the student-athlete," said Michael Adams, president of the University of Georgia and chair of the NCAA Executive Committee. "Indeed, he worked to ensure that the student was first in the student-athlete model. He will be greatly missed."

Brand, who began his tenure in January 2003 after having served as president at Indiana and Oregon, died at his Indianapolis home. He was diagnosed with pancreatic cancer in December 2008 and announced his condition to the NCAA Executive Committee, the national office staff and the leadership at NCAA member schools in January, saying the long-term prognosis for his condition was "not good."

Brand remained committed to leading the Association even through his illness, guiding the national office staff and communicating with presidential leadership up until the final days. He attended the Men’s Final Four in Detroit, was at the table for the Association’s spring governance meetings and worked at his office into September.

Brand built his presidency on academic reform and advocacy of intercollegiate athletics, accomplishing both. Under Brand’s leadership, Division I adopted an academic reform structure anchored by the Academic Progress Rate, a team-based, term-by-term measure of academic success that encourages improved academic performance. Divisions II and III also made significant advances under Brand’s watch — Division II by implementing an identity campaign and a strategic-positioning platform tied to specific divisional attributes, and Division III by fortifying its philosophy to manage unprecedented membership growth. Continue reading