As the seasons change, so do the rankings of top travel destinations. So says Travel Leaders Group in its most recent nationwide survey of travel agents.
For the first time, the top rankings for domestic and international bookings belong to Maui, Hawaii and London. The 1,100-plus travel agency reps name the top destinations they are reserving for the remainder of the year. Results are based on actual booking data.
Two items in the news at various times during the year – Zika and the Brexit vote – may be contributing factors.
“The ‘Brexit’ vote and resulting fluctuation in the British pound has been incredibly favorable for American travelers, whether for leisure or business trips. While London has always been among the top international destinations on our list, this is further proof that travelers are very willing to adjust and seize upon a prime opportunity when there’s increased value in a particular destination,” states Travel Leaders Group CEO Ninan Chacko.
“Domestically, Maui has long been among the most sought after destinations for American travelers, but had never surpassed Orlando, Las Vegas or New York City for the top spot. Because the Zika virus has had an impact on some individuals’ travel decisions, particularly those who are pregnant, Maui’s positioning has been bolstered by having no cases of locally-transmitted Zika.”
1. Maui, 34.1%
2. Orlando, 32.4%
3. New York City, 30.5%
4. Las Vegas, 28.0%
5. Cruise – Alaska, 25.5%
6. Los Angeles, 19.6%
7. Honolulu, 18.8%
8. San Francisco, 17.2%
9. Chicago, 14.2%
10. Washington, D.C., 12.4%
1. London, 31.0%
2. Cruise – Caribbean, 30.1%
3. Cancun, 29.1%
4. Rome, 23.2%
5. Paris, 17.7%
6. Cruise – Europe (river), 17.5%
7. Punta Cana, Dominican Republic, 17.5%
8. Cruise – Europe (Mediterranean), 13.6%
9. Montego Bay, Jamaica, 10.8%
10. Florence/Tuscany, Italy, 10.0%
Seventy-nine percent of agents said booking were higher or on par with last year at this time and more than 72% were optimistic about their business for the remainder of the year.