Combined television advertising spending in the presidential race is on pace to top $1 billion by Election Day. And while you might think you’re seeing more than a few attacks and the occasional "I have an idea" spot here in Hoosierland, we’re actually barely a blip on the radar screen.
Residents in the battleground states are being bombarded. Just last week, the tally came to an estimated $14.3 million in Florida, $13.9 million in Ohio and $9.3 million in Virginia. Colorado and Iowa have also been part of the mix since the summer.
In fact, before the campaign was even in full swing, here were the 10 media markets as defined by most gross rating points (an advertising measure that, in simplied terms, means reach times frequency) for just July and August.
- Colorado Springs
- Des Moines
- Tampa-St. Pete
- Cedar Rapids
I guess one can always switch the channel, but there’s no guarantee you won’t be "attacked" there as well. Good luck and remember there are only two more weeks to go.