These words sound familiar? You’ve probably seen them in a press release. Perhaps you put them in a press release.
A post by Ragan relays that Schwartz MSL Research Group and Business Wire released a list of the most common buzzwords used in press releases. If you want your future releases to stand out, you might want to start by keeping out the words it lists.
Additionally, they reveal the top action words (over)used in headlines are:
Are you an Indiana Chamber member with news to share? I get asked a lot about placing that information in our BizVoice magazine, but that’s difficult. BizVoice is a statewide publication on a bimonthly schedule, so the amount of news we receive would overwhelm our print edition (but still let us know because it could be used to help stimulate an idea for a future story).
But what we do offer is a near immediate (we have to verify your membership) online opportunity to communicate your accomplishments with other Chamber members, our extensive web site visitors and more.
Anyone following politics knows former Speaker of the House Newt Gingrich had a bumpy go of it last week. In response, his press secretary gave a rather "epic"statement to the Huffington Post. To be frank, it was a tad dramatic and a little… I don’t know… Spartanesque? While the commentary is remarkable in itself, it became downright poetic when read by actor John Lithgow on Comedy Central’s "The Colbert Report." (Hat tip to Ragan’s PR Daily.)
In an average week, several thousand unique visitors find their way to the Indiana Chamber web site. They are Chamber members and customers, as well as business represenatives from around the country and various parts of the world.
In an average week, I and my communications colleagues receive numerous press releases. We are, after all, also in the magazine business with BizVoice. Some releases spark future story ideas or provide expert resources. We simply don’t have the room in BizVoice, however, to publish all the information we receive.
But, in the latest of several new member benefits introduced this year, member companies can submit their press releases to the Chamber web site where they will be posted for 90 days. Fill out a simple form and attach your release. We’ll verify your company is a member and that the content is valid — and your message will be available to those thousands of web site visitors.
It’s part of our Member Spotlight for those nearly 5,000 companies that invest in the Chamber. Check it out and share your news.