EDITOR’S NOTE: BizVoice® has featured technology/innovation stories throughout its 18-year history. Look for these flashbacks each Thursday. Here is a 2014 favorite.
For many beer connoisseurs, wasting a frothy beverage is an offense worthy of hefty reprimand. But for bar owners, not getting the last drop to customers is a hit to the bottom line as draft beer generates their highest profit margin.
SteadyServ, based in Carmel, has developed iKeg™ technology, which features a sensor and a mobile app to tell those behind the bar exactly how much beer is left in their kegs. It also communicates when the beer was delivered and tapped, as well as its age. Previous order information, consumption trends and local weather forecasts also help managers monitor beer inventory and sales potential.
The SteadyServ office features an innovative backroom complete with a walk-in cooler, half filled with kegs at the time of this interview.
SteadyServ CEO Steve Hershberger attempts to illustrate the guessing game employees must play when determining keg capacity. He asks the BizVoice® team – a reporter and a photographer – to lift a keg and then estimate how full it is. This reporter confidently guesses 60%. And our photographer? “25%,” he ventures.
Mission accomplished. “A bar’s largest margin is draft beer – typically by a factor of two,” Hershberger quantifies. “So you’re guessing about what you spend the most money on and what delivers you the most product every single week.”
Read the full story online.
Learn more about the Indiana Chamber’s new Technology & Innovation Council. Our first meeting was in August, and was well-attended. Want to participate? Contact Mark Lawrance at mlawrance(at)indianachamber.com.