The Game is the Game: A Quick Tip on Sales

Like many of our members, our Chamber actually sells things. For starters, I oversee our popular publications division that provides many titles to help businesses comply with tricky issues like OSHA, employment laws, etc. So I found it interesting when my boss sent this little tip to me from MediaBistro. It may help you in your promotional efforts:

Which sales promotion will motivate customers to buy more: a “half-price” sale or “buy-one, get-one-free”? Mathematically, they’re identical; however, the latter is more appealing to buyers. Why? Many believe that highly discounted merchandise is defective or old stock. On the other hand, in a “buy-one, get-one-free” sale, customers feel like they are getting something of full value for free.