EDITOR’S NOTE: BizVoice® has featured technology/innovation stories throughout its 18-year history. Look for these flashbacks each Thursday. Here is a 2012 favorite.
Speaking with those who’ve risen with the tide of Indianapolis-based e-mail/digital marketing juggernaut ExactTarget, a unique picture is painted of CEO Scott Dorsey’s leadership style.
“One of the things I’ve always found so impressive is that he’s an atypical CEO,” asserts director of product management Joanna Milliken, who holds the distinction of being the company’s first official hire in 2001. “When you think of these hotshot CEOs who are very verbose or demanding, (he’s different because) he’s unassuming and has an amazing balance.
“He’s an incredible risk taker, but he’s not rash. He’s compassionate, but he’s not emotional. He can be both very strategic and knows when to jump in and when to be tactical. That’s a combination you don’t often find.”
Dorsey remembers the company’s humble beginnings, striving to emerge at a precarious time for Internet businesses.
“The Internet bubble had burst; money was not flowing into Internet companies,” he conveys. “We were three entrepreneurs with no software experience. The capital-raising process was really difficult. We went down the friends and family route. It was great, but a little unconventional.”
He adds that building software products with no technical background was a challenge, and the trio was fortunate to find strong developers to help with the early generations of the product.
“We really bootstrapped the company; it was thinly capitalized,” Dorsey offers. “Three of us worked without salaries for nearly the first year we were in business. We were incredibly frugal and watched every dollar very carefully. We didn’t have much to work with. That was a good thing though, because we had to be very sales driven, and built a small product – small enough that we could start to sell it and deliver value in many ways.”
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Learn more about the Indiana Chamber’s new Technology & Innovation Council. Want to participate? Contact Mark Lawrance at mlawrance(at)indianachamber.com.