Web Site Woes for Obama, McCain

Two expert studies resulted in the following headline: "Web sites of both presidential candidates fail to connect with users." After a quick review of the Barack Obama and John McCain Internet homes, I agree with the people who do this work and analysis for a living.  

Clutter, lack of clear labels and the ability to easily navigate to some common tasks are among the challenges. Given the fact that more web sites than not struggle with some of those same issues, the results are not surprising.

The Obama campaign has been lauded for raising money and reaching people. But if you want to learn more about the Democrat’s positions on the issues, it takes a little searching. I’m also troubled by the labels attached to different groups under the "People" header.

The ongoing Republican convention only added to the McCain clutter. Are there really 15 or more Photos of the Week that deserve front page placement? While the overall site might be more user-friendly than Obama’s, the poor first impression undoubtely turns away many visitors.

Government Executive.com has the overview and the expert comments. 

0 thoughts on “Web Site Woes for Obama, McCain

  1. I also have a problem with all the different people groups Obama listed. Most people are diverse and should not be categorized. He also misuses acronyms on first, and every, reference with groups considered controversial by some (i.e. Lesbian Gay Bisexual & Transgender is always LGBT). I am no fan of McCain’s web site either and I hear he has been ducking the press – a sharp contrast to the open access of his past campaigns.