Hubspot offers a great post here on what folks should NOT be doing with their Facebook pages. Some are obvious, though some — like not connecting it to your Twitter account — are popular in practice at the moment and should probably be reconsidered. Here are the 9 no-nos, with explanations in the full post. Since it’s what not to do, it takes on a double negative feeling in some cases so it can be confusing — but please don’t not understand it.
You Could Be Misusing Your Facebook Page, if You…
- Duplicate your Twitter strategy on Facebook
- Post Only Plain-Text Status Updates
- Don’t Allow Fans to Share Content
- Don’t Comment on Your Fans’ Content
- Don’t Share Your Fans’ Content
- Don’t use Facebook Questions to Find More Fans
- Use a Profile Image That has a Poor Thumbnail
- Don’t Share Your Facebook Page on Your Website
- Don’t Develop a Personality