When Bad PR Causes Falling Stock Prices

Business Insider took an interesting look at 10 PR catastrophes that really damaged companies’ stock prices. It’s a great thing to keep in mind when you’re handling a crisis.

Is PR dead? There’s no better way to tell than looking at the aftermath of a major PR fail.

When really bad news is made public, it not only affects people’s opinions, but it also affects the stock market.

Remember what happened when Steve Jobs denied he was ill, then took a leave of absence to have a liver transplant? Apple’s stock nose-dived 7 points that day.

Here are several other major public events, compared them to the company’s stock prices for that month.

See the 12 instances at BusinessInsider.com.