Have You Heard of Facebook’s New Competition? You May Soon

Diaspora, an upstart social networking site, had a goal of raising $10,000 online to help get the fledgling network going. You see, its founders — four programmers from New York University’s Courant Institute — were amongst those revolting against what many perceive to be unethical privacy violations by Facebook. (Read here). 

So raising $10,000 from strangers for an unproven product sounds a tad ambitious, you say? But what if we told you they have now raised nearly $140,000 and counting. Surprising? Oh yes. And is Diaspora ready to topple the social networking giant? Doubt it, but time will tell. But they are giving Facebook something to think about as far as its policies toward its users are concerned. But there’s a valuable lesson here: Your business is never bigger than your customers, so please treat them well and when enacting new policies, put yourself in their position.

An excerpt about Diaspora:

What is the project about?

We believe that privacy and connectedness do not have to be mutually exclusive. With Diaspora, we are reclaiming our data, securing our social connections, and making it easy to share on your own terms. We think we can replace today’s centralized social web with a more secure and convenient decentralized network. Diaspora will be easy to use, and it will be centered on you instead of a faceless hub.

Why are we building it?

This February, Eben Moglen, Columbia law professor and author of the latest GPL, gave a talk on Internet privacy. As more and more of our lives and identities become digitized, Moglen explains, the convenience of putting all of our information in the hands of companies on “the cloud” is training us to casually sacrifice our privacy and fragment our online identities.

But why is centralization so much more convenient, even in an age where relatively powerful computers are ubiquitous? Why is there no good alternative to centralized services that, as Moglen pointed out, comes with "spying for free?” Why do we keep our personal data in a thousand places? We have the technology, someone just needs to take the time to figure out how we can communicate smoothly and intuitively, without the hidden costs of “the cloud”. As good programmers, when we noticed that the application we need doesn’t exist, we set out to fill the hole in our digital lives.

Hat tip to @mitchmaxson of MediaSauce, an Indiana Chamber member.

Chamber Members Work Together to End Hunger (You Can Get Involved, Too)

Indiana Chamber members Tyson Foods and MediaSauce (Carmel) are working on a "big idea" project that will transform one of the world’s hippest music festivals into a venue to provide charity of the utmost importance. In an effort to combat childhood hunger, the companies (along with several others) are acquiring pledges from people to donate, volunteer in their own community or share the message — and Tyson will donate 35 lbs. of food product (the equivalent of 140 servings) for each pledge. And ultimately, if the goal of 1,000 people taking the online pledge is reached, a semi-trailer filled with 140,000 meals will arrive at the Capital Area Food Bank of Texas in Austin during the South by Southwest Interactive Festival (March 13-22).

The Pledge’s web site explains a record 30 million Americans are on food stamps, and food banks face unprecedented demand. Additionally, more than 12.4 million children are going hungry right here in the United States. (That’s 1 in 6.)

Another goal of the venture is to display how technology can be effectively used to galvanize people behind worthy causes. A press release notes:

“We want to show how simple it is to bring people together to help solve a complex problem,” said Scott Henderson, Cause Marketing Director at MediaSauce.  “With just one click, a person can feed 140 children. When you make it easy to share your message and support your cause, it is amazing how much more willing corporations and individuals are to do something to make a difference.” 

The campaign web site challenges visitors to help spread the word about childhood hunger in America, find ways to get involved with a food bank in their area and donate money to Share Our Strength.  The site encourages a deeper dialogue about the issue with a blog focused on this initiative and ways to collaboratively solve the roots of this problem. 

To learn more about the program or to make a pledge, visit the web site. We offer some due propers to Tyson Foods, MediaSauce and the other companies involved for tackling this project.