Tag Archives: pr junkie

Maybe Should’ve Sat This One Out

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Like those in public school districts throughout the nation, Indiana’s superintendents and educators often find themselves being frugal, attempting to get the most out of their budgets. And it’s an effort that Hoosier taxpayers certainly appreciate.

So if you’re one of these folks and are looking for tips toward school budget success, here’s a little hint on what not to do from the Show Me state: You might start by not sending 16 educators to a conference in Los Angeles, thereby costing local taxpayers over $30,000 — especially when it’s well-known you have minimal funds and other local districts only sent one or zero people to said conference.

Worse yet, you might want to be ready to explain some things when a local TV reporter presses you about it. Check out this tough-to-watch educational PR disaster in St. Louis. It’s a piece I like to call, "So You’re Saying A Group of Teachers Attended the Conference."

Hat tip to Ragan’s PR Junkie.

Communicating Change in Obama’s White House

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PR Junkie has a pretty interesting post up today about the Obama administration and its communication strategy. Like me, many Americans are anxious to see if the administration holds true to its campaign promise of government transparency. 

This article contends the administration itself is communicating the transition and possibly circumventing the print media altogether:

So does Obama’s popularity and promise of change mean a return to print readership in America? Maybe inside corporations, but not among the general population. In fact, it seems an Obama administration may bury print newspapers.

The same day Torr’s article ran on Ragan.com, The Washington Post published a story about the Obama administration’s plans for reaching around the media to communicate with citizens.

“Obama aides and allies are preparing a major expansion of the White House communications operation, enabling them to reach out directly to the supporters they have collected over 21 months without having to go through the mainstream media,” The Washington Post reported …

Kennedy invigorated and solidified TV as a medium; Obama will do the same for Web 2.0. If you haven’t already, check out his transition Web site, Change.gov. Among the many features is a blog, constantly updated newsroom, information on the growing list of appointees and, perhaps most importantly, an online suggestion box.

To see the Obama transition team’s blog, visit it here.