Defying – Not Glorifying – Stereotypes

Every once in a while, something really fires me up. Today’s trigger is about misconceptions regarding women engineers.

First, there’s the words of wisdom (insert heavy sarcasm) of Nobel Peace Prize winner Tim Hunt. This summer, he declared – at the World Conference of Science Journalists – that labs should be segregated by sex. “Let me tell you about my trouble with girls,” he reportedly mused. “You fall in love with them, they fall in love with you and when you criticize them, they cry!”

Shameful, indeed. It reminded me of another recent high-profile controversy, this time involving Isis Wenger. The brilliant OneLogin platform engineer unwittingly found herself at the center of a firestorm when she posed for a recruiting photo.

To both the company and Wenger’s surprise, what got people talking about the campaign wasn’t the image of its security engineer wearing a black hat and hackers shirt … Instead, it was the photo of Wenger. TechCrunch reported a taste of what people had to say about it:

“This is some weird haphazard branding. I think they want to appeal to women, but are probably just appealing to dudes. Perhaps that’s the intention all along. But I’m curious people with brains find this quote (appearing on Wenger’s shirt) remotely plausible if women in particular buy this image of what a female software engineer looks like. Idk. Weird.”

And here’s what another guy said:

“If their intention is to attract more women, then it would have been a better to choose a picture with a warm, friendly smile rather than a sexy smirk. …”

To change the way people think about engineers, Wenger started the hashtag #ILookLikeAnEngineer.

“#ILookLikeAnEngineer is intentionally not gender specific,” Wenger says. “External appearances and the number of X chromosomes a person has is hardly a measure of engineering ability. My goal is to help redefine “what an engineer should look like” because I think that is a step towards eliminating sub-conscious bias towards diversity in tech.”

Wenger’s hashtag has inspired women to post their own photos illustrating that they also “look like an engineer.”

You go, ladies!

ExactTarget Partnering With Mentoring Women’s Network to Pass the Torch for Women

ExactTarget employees are making the pledge to Pass the Torch for Women.

Mentoring Women’s Network is holding its Pass the Torch for Women event and luncheon on August 14 at Ivy Tech in Indianapolis. You can sign up online, and be sure to use the discount code INCHAMBER to receive $50 off the all-day ticket.