Tag Archives: steak ‘n shake

Steak ‘n Shake to Shake Up Big Apple

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Over 8 million New York City residents and its myriad visitors are getting a major awakening today — and it doesn’t involve New York Jets coach Rex Ryan verbally assaulting anyone. (Hooray!) Today, they’ll be privy to what Hoosiers have been enjoying for decades — the wonders of a Steak ‘n Shake steakburger.

Steak ‘n Shake®, one of the most beloved and longest established brands in the premium burger and milk shake segment of the restaurant industry, is introducing its first Steak ‘n Shake Signature® restaurant on January 12, in New York City, immediately next to the Ed Sullivan Theater in Times Square.

The new, contemporary Signature restaurant will be smaller in footprint than existing Steak ‘n Shake formats, and will feature a counter-service-only model with a simple menu, primarily serving popular core items such as Steakburgers(TM) and milk shakes.

In addition, the opening of the New York City location will debut "The Signature Steakburger(TM)" – a 6 ounce 100 percent USDA certified Organic Steakburger. The Signature Steakburger is made of only the top grade of the finest cuts of meat including ribeye and New York strip, devoid of preservatives, hormones, and antibiotics.

The restaurant also will feature thin ‘n crispy fries that are fresh, hand-cut daily in the restaurant, and created from the finest russet potatoes. The innovative concept will also feature beer and fine wine.

"Steak ‘n Shake Signature prepares 21st Century fare delivering only the finest in quality burgers, fries, and shakes," said Sardar Biglari, Chairman and CEO of Steak ‘n Shake. "The ambiance is unmatched. The architecture was designed for Signature to appear sleek, modern, exotic, inviting and suitable for everyone’s enjoyment."

Biglari continued, "There are a lot of consumers who grew up with Steak ‘n Shake but now reside in New York City. We are reconnecting with them as well as introducing the brand to all burger aficionados who seek authenticity and distinction in quality and taste. Restaurant-goers today are discerning — they want to know about the source and preparation of the food. We always strive to give our patrons the best in quality — and at the lowest possible prices. The Signature concept is unmatched because every item we are going to serve New Yorkers will be the finest: from our 100% organic Signature Steakburger to fresh-cut fries, and hand-dipped milkshakes — we simply do not compromise on quality."

Hoosierland in Hollywood

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Following the attention gained from the summer hit "Public Enemies" and classics such as "Hoosiers" and "A Christmas Story," it seems the Hoosier state may once again serve as an appropriate setting for a film. No details as yet, but if you have — or know of — a useful site, you might contact the state:

Film Indiana and Hickory Pictures will be conducting a statewide search for isolated, undisturbed, privately owned or public lands possessing an early frontier atmosphere to be considered for locations in an upcoming Hollywood family movie to be filmed in Indiana.

Hickory Pictures is particularly interested in properties possessing the following qualities:

Vast and heavily timbered old growth forests containing hardwoods, especially Oakwood, Dogwoods, Hickory, Elm and Maple trees, spacious prairies and meadows with tall grasses and un-manicured topography, lands containing a small creek, an area possessing deep ravines, hollows and caves, under a canopy of trees, access to a large river, such as the Ohio River, where the nature of the riverbanks has been virtually uninterrupted. Other enchanting locations appropriate for the time period interested participants should submit pictures of their property, a description and contact information to Erin Newell of Film Indiana (enewell@iedc.in.gov) or to the following address:

Attn: Erin Newell
Film Indiana/IEDC
One North Capitol Ave., Suite 700
Indianapolis, Indiana 46204

While details of the project and its filmmakers are being kept confidential during the development process, Erin Newell, director of Film Indiana, said, "We are excited to be working with these highly regarded filmmakers and feel this project is an incredible opportunity for Indiana to show all that we have to offer the film industry and all that it can do for our state."

NOTE: Speaking of the Hoosier/Hollywood connection, my girlfriend and I saw Indiana actor Vincent Ventresca at Steak ‘n Shake on Keystone Ave. in Indianapolis a few weeks ago. (He’s probably best known to many as "Fun Bobby" from TV’s "Friends.") Exciting stuff.