Digiday explains why smartphones and mobile devices are no longer wants, but necessities, in today's world. Here are 15 stats that all brands should know about mobile:
- The U.S. is at 101% penetration. (CTIA)
- 1 billion smartphones will be shipped globally this year. (Gartner)
- Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)
- 59% of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)
- 85% of mobile users prefer mobile apps over the mobile Web. (Compuware)
- 75% of Americans bring their phones to the bathroom. (11 Mark)
- 15% have answered their mobile phone while having sex. (Wilson Electronics)
- Mobile advertising revenue is expected to reach over $11 billion worldwide this year, up from over $9 billion last year. (Gartner)
- Mobile drives 23% of paid-search clicks. (The Search Agency)
- Americans spend an average of 158 minutes every day on their smartphones and tablets. (Flurry)
- 15% of mobile users prefer to check financial accounts on smartphones and tablets. (Quicken)
- 42% of consumers using a mobile device while in-store spend more than $1,000. (Interactive Advertising Bureau)
- Mobile now accounts for 12% of Americans’ media consumption time, triple its share in 2009. (eMarketer)
- 39% of mobile users access social networks from their phones. (Business Insider)
- Mobile commerce will account for 15% of total e-commerce sales this year. (eMarketer)
Hat tip to Chamber staffer Glenn Harkness for the story.