Tag Archives: mobile

Mobile Madness!

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Digiday explains why smartphones and mobile devices are no longer wants, but necessities, in today's world. Here are 15 stats that all brands should know about mobile:

  • The U.S. is at 101% penetration. (CTIA)
  • 1 billion smartphones will be shipped globally this year. (Gartner)
  • Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)
  • 59% of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)
  • 85%  of mobile users prefer mobile apps over the mobile Web. (Compuware)
  • 75% of Americans bring their phones to the bathroom. (11 Mark)
  • 15% have answered their mobile phone while having sex. (Wilson Electronics)
  • Mobile advertising revenue is expected to reach over $11 billion worldwide this year, up from over $9 billion last year. (Gartner)
  • Mobile drives 23%  of paid-search clicks. (The Search Agency)
  • Americans spend an average of 158 minutes every day on their smartphones and tablets. (Flurry)
  • 15% of mobile users prefer to check financial accounts on smartphones and tablets. (Quicken)
  • 42% of consumers using a mobile device while in-store spend more than $1,000. (Interactive Advertising Bureau)
  • Mobile now accounts for 12% of Americans’ media consumption time, triple its share in 2009. (eMarketer)
  • 39% of mobile users access social networks from their phones. (Business Insider)
  • Mobile commerce will account for 15% of total e-commerce sales this year. (eMarketer)

Hat tip to Chamber staffer Glenn Harkness for the story.

Retail Sales Down? Try Getting Mobile

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Ever since I stepped into the now, so to speak, and got a smartphone, I’ve been much more aware of the need for businesses to have mobile web sites. Even when I’m at home — why not use my Blackberry when my computer is all the way in the other room? (Some call it lazy; I call it resourceful.) At any rate, emarketer.com offers some food for thought that may help your retail sales climb in 2011:

Retailers without a mobile-optimized website may be missing out on sales. According to recent research from mobile and social marketing consultancy Brand Anywhere and Luth Research, 51% of consumers say they are more likely to buy from retailers that have a mobile site. But fewer than 5% of retailers have such a site.

Which retailers would benefit most? According to the study, the product categories most likely to attract mobile-commerce customers include auto dealerships (88% of mobile phone users); auto parts (65%); furniture (62%); florists (61%); jewelry, luggage and leather goods (60%); liquor (50%); sporting goods, books, hobby and music (49%); and clothing and shoes (47%). However, all categories in the study would benefit to some degree.

In February 2010, Multichannel Merchant found nearly 80% of multichannel retailers had no m-commerce presence at all, and April research from eROI showed fewer than one-quarter of marketers overall had a mobile-optimized website.