100+ Business Leaders Going to D.C. This Week for Chamber Fly-in

A record group of more than 100 of the state’s top business leaders and government affairs executives will be attending the Indiana Chamber’s annual D.C. Fly-in on September 27 and 28. The timing couldn’t be more perfect with a potential health care reform vote, rollout of a tax reform plan and the end of the fiscal year all taking place.

This year, legislative briefings will be conducted by congressional members, who will be highlighting key public policy areas that line up with their committee assignments and expertise:

  • Tax reform – Indiana 2nd District U.S. Rep. Jackie Walorski
  • Regulatory reform – Indiana 9th District U.S. Rep. Trey Hollingsworth
  • Health care reform – Indiana 8th District U.S. Rep. Larry Bucshon
  • Infrastructure and transportation policy – Indiana 4th District U.S. Rep. Todd Rokita
  • Education policy – Indiana 6th District U.S. Rep. Luke Messer

There is still time to register for the D.C. Fly-in; go to www.indianachamber.com/specialevents.

Make sure to follow us on Twitter at @IndianaChamber or #ICCinDC for up-to-the-minute important information on what’s happening in Washington.

Zimmer Biomet is the Fly-in’s dinner sponsor. Allegion is the cocktail reception sponsor. Build Indiana Council is the legislative briefing sponsor.

Event sponsors are AT&T, The Boeing Company, Duke Energy, The Kroger Co., Old National Bank and Wabash Valley Power.

U.S. Senate: Young, Bayh Speak Out in BizVoice

bayh young

BizVoice talked to both men separately this summer, asking them the same questions on policies critical to Indiana Chamber member companies and the business community at-large. (NOTE: The Indiana Chamber’s Congressional Affairs Committee has endorsed Rep. Todd Young in this race.) 

BV: What is your view on the federal tax code … are there areas you feel need attention? If so, what reforms do you see as the most important?

YOUNG: “We need to simplify the tax code. Washington needs to stop picking winners and losers through the tax code. We need to stop the double taxation of overseas income so that hundreds of billions of dollars of U.S. profit can be repatriated and invested in places like Indiana to create jobs and raise wages.

“We need to lower the corporate tax rate; we have the highest rate in the industrialized world – that clearly undermines our competitiveness and has even been causing our major corporations, with all their jobs, to relocate their operations overseas. And we need to lower the individual tax rate so that families and small businesses can participate actively in the economy.”

BAYH: “We need a tax code that is certainly simpler; it costs way too much to comply with it; it’s way too complicated. One of the areas I think we can get some bipartisan agreement on would be in the area of corporate tax reform – to get the tax rate down to make us globally competitive. Currently we have one of the highest corporate tax rates in the world, which leads to a couple of negative consequences. Number one: A lot of businesses that are globally competitive have stranded profits abroad. I think it’s in excess of a trillion dollars. So by making the corporate rate globally competitive, we would allow them to bring those profits home to invest in their U.S. operations.

“Number two: The fact that our tax code is not globally competitive creates an incentive for foreign companies to buy U.S. companies basically as a tax arbitrage (profiting from differences in how income or capital gains are taxed); it also leads to U.S. companies to re-domicile themselves overseas. By getting the tax rate down and making it globally competitive, you do away with that phenomenon.”

Read the full Q&A online.

Sen. Donnelly’s Visit Highlights an Active Month for Our Congressional Affairs Committee

donnellyWhile the presidential election may be the talk of D.C. and the media, this is also a busy time of the year for federal policy conversations for the Indiana Chamber.

In mid-August alone, Sen. Joe Donnelly, Senate candidate Evan Bayh and state Sen. Jim Banks, the Republican candidate for congressional District 3, met with our congressional affairs committee members to discuss issues important to Indiana. And Congresswoman Susan Brooks (District 5) was the keynote speaker for our Indiana Conference on Energy Management, advocating for the need for both sustainable and affordable energy.

While we may never agree on all matters with our congressional members, their overall willingness to engage, listen and act – by and large – in the best interest of the Hoosier business community and residents is a longstanding hallmark of Indiana’s delegation. And we are very appreciative for that.

Donnelly, who is not up for re-election, shared his thoughts on a variety of issues during his nearly hour-long visit. For one, he contends the gridlock in Congress is overblown: “What you see on TV bears no reflection to what is reality.” He stressed that 80% of the time the group works together, but the 20% – which often features high profile issues – is what drives the media reports. And “time after time, the Indiana delegation works together.”

Whether that’s Brooks with Donnelly on the law to combat opioid abuse, signed by the President last month, or Indiana’s senior senator, Dan Coats, and Donnelly – joined by District 9 Congressman and Senate candidate Todd Young – leading the charge to suspend the medical device tax for two years. And these are just two of the many examples.

Incidentally, these are among the efforts that led to Donnelly being presented with the U.S. Chamber’s “Spirit of Enterprise” award at our office last week; the honor is for his continued commitment to job creation and economic growth.

UPDATED: Our Congressmen Agree on Something! (Paperwork is Terrible)

Any time eight members of a nine-person Congressional delegation can agree on something these days, it must be a good thing. That is the case with the Small Business Paperwork Mandate Elimination Act of 2011.

H.R. 4 is expected to be considered on the House floor today and the subject of a vote on Thursday. The 273 co-sponsors include all six Indiana Republicans (Larry Buschon, Dan Burton, Mike Pence, Todd Rokita, Marlin Stutzman and Todd Young) as well as Democrats Andre Carson and Joe Donnelly. Only Pete Visclosky is missing from the co-sponsor list, which, of course, doesn’t disqualify him from supporting the bill.

For those who don’t recall the provision or prefer to block it out in order to try and get a good night’s sleep, a section of the Patient Protection and Affordable Care Act mandates that small business owners file a 1099-MISC with the IRS for all payments of $600 or more to a vendor in a tax year. In other words, just about everything. In a regulatory world gone awry, this might be the biggest nightmare of all if allowed to proceed.

The repeal earlier passed the Senate 81-17. Let’s hope common sense prevails in the House this week. The Small Business & Entrepreneurship Council has additional background and facts.

UPDATED: Thankfully, the U.S. House has voted to repeal this ridiculous measure. Surprisingly, despite being listed as a co-sponsor, Indiana Rep. Andre Carson voted against the measure. All eight other Hoosiers representatives sided with the majority in a 314-112 vote. The Senate has passed a slightly different version, so a compromise will need to be reached. Journal of Accountancy has the story.

What “Hoosiers” Can Teach Us About Brand Management

In a piece for Advertising Age aptly titled, "Sometimes You Need to Let the Town Drunk Coach the Team," Tom Denari, president of the Indiananpolis-based ad firm Young & Laramore, explains how Angelo Pizzo’s cinematic masterpiece (a.k.a. "the best movie ever made" in this critic’s opinion) can help you manage your brand. The advice is timely and quite creative. Here’s a 20-second timeout’s worth, but I’d advise you read the whole thing:

Work on the boring stuff, like defense and ball handling, first. When Coach Norman Dale arrived at Hickory High, he didn’t just roll out the ball and start scrimmaging. Instead, he wanted to see what kind of talent he really had, and then he worked his players tirelessly on the basics of the game to ensure their fundamentals were sound. Dribbling around chairs and doing defensive drills wasn’t fun for his players, but these basics had to be sharp before they’d be ready to play a game.

Too often, new CMOs want a quick fix, thinking a new campaign or a new ad agency will solve everything. They choose to jump into the most outward demonstration of change — the advertising and communications plan. While it’s the easiest aspect to adjust, a new campaign will make the least amount of difference if your brand’s fundamentals aren’t right.

Before you change your campaign, ask yourself a few questions. Can you easily state your brand’s promise? Is your brand’s product offering deficient in any way? Is your pricing appropriate? Does your service model support what your brand stands for? Until these basics are tended to, the communications part of the equation is meaningless. Too often, we forget that brands are more about the consumer’s experience with a product than the ad campaign that tries to sell it. One of the best examples of a company that gets this is Zappos, which is completely focused on the unglamorous, hard work of getting its service model right. Making sure that its service is consistent at every consumer touchpoint has paid big dividends beyond any ad campaign it could have produced.

Sit the player that doesn’t follow the game plan. During Hickory’s opening night of the season, Coach Dale yanked star player Rave out of the game, even though he was making one-handed set shots one after another. Why? Because Rave wanted to play fast and loose, ignoring his coach’s game plan of passing five times before shooting. Despite Rave’s early scoring, his coach knew that instilling discipline and sacrificing short-term gains would lead to team success later.

Especially given the current environment, exercising discipline is difficult. What are you doing in the name of short-term results that you’ll regret later? Are you selling a product that doesn’t fit your brand promise? Are you discounting to the point that it’s mortgaging your brand strength? Don’t forget that a brand is not static — it’s either getting stronger or weaker. Which direction is yours headed?