Trying to Attract the Tourists

Unique tourism campaigns are nothing new. Governing magazine recently highlighted several:

As the saying goes, if you can’t beat ’em, join ’em. That’s exactly what South Dakota did with a new tourism approach a few years ago.

After hearing from focus groups across the country that the Dakotas were nothing more than a “barren wasteland,” the state tourism agency came up with a unique campaign angle: At least we’re not Mars, an actual barren wasteland.

The voiceover in a TV ad says: “Mars. The air: not breathable. The surface: cold and barren. … South Dakota. Progressive. Productive. And abundant in oxygen. Why die on Mars when you can live in South Dakota?”

Their efforts may have paid off: The state has had a record number of tourists in the past two years. 

Instagram on the Road

Last year, Minnesota decided to tackle the perception that the state is just a cold, snowy place by bringing its attractions to you. Really.

Explore Minnesota Tourism, the state’s tourism committee, created traveling photo booths featuring two of the state’s main attractions: the First Avenue music club, which was featured in the 1984 Prince movie Purple Rain, and scenes of the Minnesota outdoors.

The state set up the booths in cities across the country, ranging from Denver to Chicago to Kansas City, and modeled them after Instagram to encourage people to share their photos on social media.

The Prince booth came complete with a fog machine, purple lighting and a drum kit, while the other booth featured a canoe and a machine that generated morning mist and bird calls.

Come Get an Operation

San Diego doesn’t need to do much to convince people to visit: It has legendary beaches, a world-famous zoo and plenty of sunshine. Even so, the city is now betting it can convince tourists to get that elective surgery they’ve always wanted in between getting a tan or frolicking on the beach.

In 2017, city leaders launched DestinationCare San Diego, a public-private partnership to get more tourists to think of San Diego as a place to get medical care — and recover afterwards. The city hopes to compete with world-renowned medical destinations like the Mayo Clinic in Minnesota or the Cleveland Clinic in Ohio.

The city does have a strong medical sector. It’s home to the University of California health systems and Rady Children’s Hospital, which is ranked one of the best children’s hospitals in the country.

Americans Looking Toward Italy

Manarola Italy (cinque terre)

A brief Google search reveals there is no clear definition of what is “luxury travel.” Nevertheless, Travel Leaders Group (self-described as one of North America’s leading travel companies) says those seeking the luxury experiences are eyeing Italy, as well as European cruises.

Its latest survey of travel agents reveals:

  • Among the top destinations for luxury travel in the coming 12 months, Italy leads the way, followed by European river cruises, Mediterranean cruises and the United States, respectively.  
  • In addition, 92.6% of the agent experts surveyed state that their luxury travel bookings are higher than or on par with this time last year, a marked increase from the 84% of agents last year.

Ireland made it into the top five this year, and the upwardly-trending Iceland came in at number 10. Jamaica, South Africa and New Zealand were also among the top 15 destinations affluent clientele are seeking for vacations, according to Travel Leaders Group’s luxury travel agents.

Just more than 34% of agents said that Italy is the top vacation spot for their luxury travelers. River cruises in Europe are the second-most favorite destination for luxury travelers, with 22% of the agents saying their clients are booking or inquiring about this option.

“River cruises are the best option for seeing Italy or other parts of Europe, especially for active and adventure clients who also want to feel pampered. From the moment they step on board, the crew already knows their name. There are also bikes and kayaks available for those who want an immersive experience,” said Missy Skoog, a luxury travel specialist in Blaine, Minnesota. “Clients who are also seeking fine dining experiences and river cruises have some of the top most skilled chefs. Additionally, the suites are large, there is butler service and one can take excursions to several small villages and cities without needing to unpack over and over.”

Third-place Mediterranean cruises are also popular with luxury clients, with 18% of the agents saying their clients are booking or inquiring about this option.

Agents Identify Top Travel Destinations

Heart Tail

As the seasons change, so do the rankings of top travel destinations. So says Travel Leaders Group in its most recent nationwide survey of travel agents.

For the first time, the top rankings for domestic and international bookings belong to Maui, Hawaii and London. The 1,100-plus travel agency reps name the top destinations they are reserving for the remainder of the year. Results are based on actual booking data.
Two items in the news at various times during the year – Zika and the Brexit vote – may be contributing factors.

“The ‘Brexit’ vote and resulting fluctuation in the British pound has been incredibly favorable for American travelers, whether for leisure or business trips. While London has always been among the top international destinations on our list, this is further proof that travelers are very willing to adjust and seize upon a prime opportunity when there’s increased value in a particular destination,” states Travel Leaders Group CEO Ninan Chacko.

“Domestically, Maui has long been among the most sought after destinations for American travelers, but had never surpassed Orlando, Las Vegas or New York City for the top spot. Because the Zika virus has had an impact on some individuals’ travel decisions, particularly those who are pregnant, Maui’s positioning has been bolstered by having no cases of locally-transmitted Zika.”

The rankings:

Domestic
1. Maui, 34.1%
2. Orlando, 32.4%
3. New York City, 30.5%
4. Las Vegas, 28.0%
5. Cruise – Alaska, 25.5%
6. Los Angeles, 19.6%
7. Honolulu, 18.8%
8. San Francisco, 17.2%
9. Chicago, 14.2%
10. Washington, D.C., 12.4%

International
1. London, 31.0%
2. Cruise – Caribbean, 30.1%
3. Cancun, 29.1%
4. Rome, 23.2%
5. Paris, 17.7%
6. Cruise – Europe (river), 17.5%
7. Punta Cana, Dominican Republic, 17.5%
8. Cruise – Europe (Mediterranean), 13.6%
9. Montego Bay, Jamaica, 10.8%
10. Florence/Tuscany, Italy, 10.0%

Seventy-nine percent of agents said booking were higher or on par with last year at this time and more than 72% were optimistic about their business for the remainder of the year.

“700 Tons of Metal a Day; Now Sir, You’re Tellin’ Me the World’s Changed?”

Kind of a random headline for this blog, but when I can work a Springsteen lyric (from "Youngstown") into a headline, I’ll do it every time. Governing tells the story of how rust belt cities are rebounding, citing Youngstown, Ohio as a prime example. 

The "rust is chic" movement has been around for a while, but thanks to blogs and online magazines, such as RustWire.com, a certain fascination with places that have fallen on hard times like the Rust Belt — which stretches from the Midwest through the mid-Atlantic and up into the Northeast — has taken hold. Part of it is the scruffy, industrial look. It may also be a rejection of cities with gleaming condo towers, bistros and boutiques that were once so trendy yet now seem so frothy and fake in the wake of the economic meltdown.

But the other fascination is the defiance these Rust Belt cities have shown. Many of them, such as the gritty cities Bourdain visits, reflect a rebellious attitude. Youngstown, Ohio, has to be the poster child of this stance. Once part of America’s steel manufacturing hub, Youngstown went into a death spiral as the industry collapsed in the mid-1970s. Today, Youngstown’s population is 75,000, less than half of its original size, and is 43 percent vacant.

Yet nearly 10 years ago, the city made the bold decision to embrace its new shrunken state rather than put time and money into trying to grow back. Public officials created a master plan, called Youngstown 2010, that envisioned a smaller, but thriving city with a more diversified economy. Indeed by 2010, certain elements of what Youngstown could become were falling into place.

The downtown area has come back to life, and more importantly, economic development has begun to take hold, delivering an interesting range of jobs to the area. The Youngstown Business Incubator (YBI) has played a key role, providing free or reduced rent and equipment to startup software companies. Ohio provides a large chunk of the YBI’s funding, and the payoff so far is about 300 technology jobs.

Recently, software firm Reserve Data in Silicon Valley, Calif., pulled up stakes from pricey San Francisco and opened shop in inexpensive Youngstown, trading California’s Bay Area chic for Rust Belt grit. The number of jobs that follow may be modest — 50 to 100 — but the staff will be able to enjoy Youngstown’s unique social scene, which includes the Rust Belt Brewing Co., located in an old train station.

Meanwhile, Youngstown’s manufacturing tradition isn’t over yet. French company Vallourec announced plans to invest $650 million in a steel manufacturing facility that will put another 350 people back on the payroll. How chic — sorry, "gritty" — is that?

“Anyone Aboard?”

If you’re like me, you curse America’s lack of — or at least not so convenient — cross-country passenger train access whenever you head to New York City, or some such locale. Even before TSA gropes became the law of the land, my disdain for large commercial airports could hardly be quantified. Although, I must say Indy’s new airport is about as delightful as an airport can be; in fact, it made LaGuardia feel like I’d landed in a toilet. (And Indiana business travelers are also blessed to have wonderful facilities like the Indianapolis Executive Airport, operated by Montgomery Aviation.)

But the fact is rail development requires serious infrastructure dollars, and as Governing reports, don’t expect that money to be invested in rail anytime soon, as American passenger train commuting may be stuck in the station for some time:

The Obama administration is more sympathetic to rail transit than its predecessors. It proposed a historic expansion of the rail passenger system, including building a national high-speed network of bullet trains with an initial $8 billion down payment in stimulus money (with more promised) to a few states for some modest projects to get things going.

The problem is that the newly elected Republican governors of states where much of the money was supposed to go — like Ohio and Wisconsin, and maybe Florida — don’t want it, at least not for high-speed rail. They’ll gladly take it for auto infrastructure like roads, bridges and highways. But U.S. Transportation Secretary Ray LaHood, a former Republican congressman from Peoria, Ill., won’t agree to that: It’s accept rail or hit the trail, and the money will go to states that want it.

Recently the greater New York area was stunned by New Jersey Gov. Chris Christie’s decision to pull his state out of a long-planned project — described as the largest public transit program in the country — to build a second rail tunnel beneath the Hudson River to ease the commute by 45 minutes for Jersey residents who work in New York City. With substantial overruns, it was estimated to cost as much as $13 billion. Christie’s state was on the hook for $2.7 billion, plus the added costs for its share of the project, which already is under construction. Much is at stake, including 6,000 construction jobs.

Making significant improvements in rail service in this country seems like a no-brainer. Ridership is increasing. The highways and airways are overburdened. It’s far more energy efficient and cleaner, and compared to cars, it’s safer. If done right, it can be one of the most effective economic development tools available. But it’s also very expensive and requires a sustained commitment over many decades. And right now, governments are deep in debt.

Critics of Obama’s high-speed rail plan make several points. The project will cost far too much in initial outlays and subsidies to justify the benefits, siphoning off the funding of worthier programs, including commuter mass transit. The United States has become a suburbanized society, sprawling over a large land mass, with only a few places having sufficient population density to warrant intercity rail service. To be successful in any area except the Northeast Corridor, high-speed trains would have to make too many stops, and therefore would be too slow to compete.

Given the political changes in the new Congress and in many states, it’s hard to imagine that we’ll see many bullet trains whizzing through our future. But that doesn’t necessarily mean that all is lost for rail advocates. The incoming chairman of the U.S. House Transportation and Infrastructure Committee, Florida Republican John Mica, is outspoken in his opposition to the administration’s plan, which he claims is likely to lead to many “slow-speed trains to nowhere.” But he does support what he calls “a better directed high-speed rail program.”
 

A Little Fun in the Sun … or On the Strip?

Though children might shriek “Disneyland” when asked where they want to go on vacation, the “adult play land” of Las Vegas is the top choice for travelers in 2011, according to results from Travel Leaders’ 2011 Travel Trends Survey.

Vegas earned the top ranking once again, following a dominance from 2003-2009. But the children aren’t far off in their desire for Mickey and Minnie Mouse as Orlando narrowly missed first place by 0.36%, with travelers choosing the bright lights of Vegas over the magical world of Disney. Orlando edged out Las Vegas as the top destination spot for 2010.

The survey, which was conducted from November 3-30 and used actual booking data and responses from Travel Leaders owners and agents, determined the top ten domestic destinations for 2011. The list also includes (in descending order): an Alaskan cruise; Honolulu and Kahului (Maui) – tied for fourth place; New York City; Washington D.C.; a Hawaiian cruise; San Francisco; and Chicago and Phoenix – tied for tenth place. International vacation destinations included spots like Cancun, Rome, London, Jamaica, the Dominican Republic and several Mexican and Caribbean cruises.

Survey results also point to the fact that people are spending more on travel than they did last year, highlighting an optimistic outlook for 2011. The findings show that just over half of Travel Leaders clients will spend more this year on travel than they did in 2010, while about 38% will spend the same amount. That’s good news for the oft-struggling travel industry.

Let’s hear your top travel destinations for 2011: Will your children be successful at pestering you into taking them to Disneyland? Or, will what happens in Vegas, stay in Vegas?

Flying Car? Now We’re Talking

Well, it’s about time. Ladies & gentlemen, I give you… the flying car. ("It’s your kids, Marty! Something has got to be done about your kids!"; that’s the second "Back to the Future" reference and counting on the blog this week, btw. Didn’t plan it that way, these things just happen, like density … I mean, destiny.) (Third reference!)

The Transition was designed as a "light sport" aircraft, the smallest kind of private aeroplane under FAA classification, with a maximum weight of 1,320lb. But the manufacturers found it impossible to fit the safety features – airbags, crumple zones and roll cage, for instance – that are required for road vehicles into that weight.

Uniquely, however, the FAA has granted the Transition an exemption – allowing it to be classified as a light sport aircraft despite being 120lb over the limit.

Light sport aircraft licences require just 20 hours’ flying time, making them much easier to obtain than full private licences.

The two-seater Transition can use its front-wheel drive on roads at ordinary highway speeds, with wings folded, at a respectable 30 miles per gallon. Once it has arrived at a suitable take-off spot – an airport, or adequately sized piece of flat private land – it can fold down the wings, engage its rear-facing propellor, and take off. The folding wings are electrically powered.

Its cruising speed in the air is 115mph, it has a range of 460 miles, and it can carry 450lb. It requires a 1,700-foot (one-third of a mile) runway to take off and can fit in a standard garage.

Terrafugia says that one of the major advantages of the Transition over ordinary light aircraft is safety – in the event of inclement weather, it can simply drive home instead of either being grounded or flying in unsafe conditions.

The company says that 70 people have ordered the car, leaving a $10,000 (£6,650) deposit each. The car is expected to retail at $194,000 (£129,000). Deposits are held in escrow, meaning that should the company go bankrupt before delivery, the money will be refunded.

The Things We (Want to) Do

Travel Leaders recently released the results of a survey of over 600 folks, inquiring about their travel preferences. As we all like to fantasize about such things while at work, let us indulge you. Here are the results:

If you won a trip anywhere in the U.S., which would you choose? (614 responses) 
1.       Cruise – 33.1%
2.       Island Destination – 23.1%
3.       Beach Destination – 18.4%
4.       Resort Destination – 7.8%
5.       Major U.S. City – 6.2%         

  • Top “ideal U.S. island destination” was Maui, HI, followed by the U.S. Virgin Islands and Hawaii (The Big Island), HI, respectively.
  • Top “ideal U.S. beach destination” was Hawaii, followed by Florida and then California.
  • Top “ideal U.S. city to visit” was New York City.
  • Top “ideal national park to visit” was Yellowstone. 
  • Top “ideal U.S. mountain destination” was Colorado.
  • Top “ideal U.S. golf destination” was a tie among Arizona, Hawaii and North Carolina.      

What is your dream international destination? (609 responses)
1. Australia                    
2. Italy                                     
3. (tie) Greece                          
3. (tie) Tahiti                            
5. Germany                              
6. (tie) Ireland                          
6. (tie) New Zealand                
8. Fiji                                
9. (tie) Egypt                            
9. (tie) France  

I doubt I’m alone in thinking the fact that Branson isn’t mentioned once on this survey is a rather stark indictment of society.